Isn’t it incredibly nice to have choices though? For example, suppose Apple- in pursuit of "another record quarter" or some such business objective- decided to up book prices by 3X-5X
above market (like Apple RAM or SSD upgrades). If they were your
only choice of where to get books… and you still wanted books… you’d have to pay 3X-5X more for books. If they opted to make that 8X or 10X and you want books, you pay 8X or 10X.
However, just the fact that Kindle and others exist for you, polices such actions.
Every week, there are
"Deals" threads in which Apples own products are available from <other seller> for less than they are priced at Apple. You can buy that MBair from Apple anyway and pay full price... or you can save $200 and buy the very same product from Amazon/Best Buy/Walmart/etc (whoever is offering this week's sale price). End result for you is owning the exact same product.
You can choose to pay more or less for the exact same product. But that choice only exists because there is competition fighting to try to get you to buy from them (and take presumably less profit on those transactions than if you buy the same thing from Apple). If you ever choose to save money on any such thing, you get to do so because there is competition selling the same things you want to buy. If you choose to never save money and just pay whatever the creator of such things wants as MSRP, you have that choice too.
YOU get to decide, not some Company Store gatekeeper.
There is a mainstream brand gas station very close to my home. It is most
convenient(ly located) to me, I'm confident the gas is
secure, it's as
easy to buy gas there as anywhere else, etc. But I'll generally drive 3 extra miles to save 10¢ or 20¢/gallon on gas. Why?
It's the same gas. The car will run just fine on the lower-price gas as it does on the higher-price gas. Apparently, that cheaper competitor can either get gas for less or just demands less profit on gas to entice consumers to get their gas there. I'll sacrifice some convenience to save only pennies per gallon. And I suspect MANY of us do (for PENNIES). I'm glad there is more than one gas station company able to sell gas for my car. If not, a lone, convenient, secure, etc gas company could charge ANY price it wants for that gas and, if I want my car to run, I'd have to just pay whatever they demand.
Similarly, if some book you want that is definitely available right now but not in the Apple bookstore for whatever reason, you have other places to go get the book right now. Bookseller is not choosing what book you can and cannot own. YOU get to choose. If they don’t carry a book you want today, go get it at another bookstore today.
Their choices as book gatekeeper don't have to be
your choices... unless they are the only source of books. If they are, then they decide for you instead of you getting to decide.
Again, if my favored gas station happens to be out of the particular "mix" of gas required by my car, do I just not use my car until they get it? No, I can easily go to several competitors to get the gas I want today. If my preferred brand of gas company is in some fight with gas providers such they they are temporarily refusing to offer the mix of gas I need, no need for me to be involved in their squabble. I can just roll on to the
next gas station to get the gas I want… because there
IS a next gas station. If they were all one brand in control of all gas accessibility, I'd have to just walk or bike my way to my destinations until they either settle... or perhaps I'm walking/biking forever if they never settle.
And no, dumping an expensive car that runs on gasoline to buy one that runs on- say- kerosene, it not a good consumer option. I like my car just fine but I do want competition for key fuel that lets me use it as I want to use it. I'd be terrified of the concept of a single gasoline brand taking over as the only "store" for gasoline... because I'd know that prices will run higher and I'd have to just pay. And if they have some issue with my "mix" supplier such that they stop carrying my "mix" in protest, I'm having to just walk/bike.
Competition is
always good for us consumers. No competition is always bad. Seller and some of us can attempt to rationalize the latter to try to frame it as good but the above 2 commonplace examples- among
many others- of “what’s in capitalism for
consumers?”
always apply. Though some of us don't seem to believe it, we consumers are at least as important as any seller... including the favorite one. In fact, the sellers actually
need consumers
more than the consumers need the sellers… including the favorite one.