Its still natural, but doesn't mean that people want bigger phones for other reasons.I always think about how they were saying the thumb is x size so this is natural, etc... Evolution has accelerated.
Its still natural, but doesn't mean that people want bigger phones for other reasons.I always think about how they were saying the thumb is x size so this is natural, etc... Evolution has accelerated.
I always think about how they were saying the thumb is x size so this is natural, etc... Evolution has accelerated.
Hi everyone,
First off, I'd like to say that while the title of this thread may seem antagonistic, its certainly not intended that way, and I'm honestly curious as to people's opinions on this.
I worked for Apple for nearly 3 years a few years ago, as a Genius at a retail store in Australia. I was there around the time that larger screened devices were just starting to gain some traction (HTC Desire HD and Galaxy S2, to give you an idea). I worked at Apple for the iPhone 4S and the iPhone 5 launch. I owned a 4, and then a 4S. I jumped to a Galaxy S2 after the 4S because I wanted to see what the 'big screen' hype was about. Turns out I've enjoyed it and stayed.
However, when I was working there, we heard from the Apple execs, as well as our own store managers that '3.5" is the perfect phone display size, because you can reach the whole screen with your thumb without having to change your grip.'
Then the 5 came along, and even with a bigger screen, people were ok with it, and again, from the execs and managers we heard the same argument.
Apple was so adamant for so, so long about the screen size being perfect, and that large displays were a gimmick.
So it was surprising to see that after the announcement of the 6/6+, there was so much elation amongst not just Apple fans, but tech fans in general. Now even though I'm not an Apple user, I can appreciate the positive impact larger iPhones have on the market.
That said - if any other developer/manufacturer was so staunchly against a concept, and then flipped on it (for example, if Android changed from open source to walled garden like iOS), there would be tremendous backlash.
Many people would see Android's open-sourceness like Apple's smaller screen size...a unique advantage that isn't present in the competition. Apple was really the only one providing a top shelf product in a smaller footprint.
So my question is this - how come backflipping on such a devout principle that Apple held for so many years was welcomed with praise? Having worked for Apple and gone through their product and design training, I know better than most how much passion and thought goes into their products, but this time around it seems like they buckled under the weight of expectation and abandoned their principles for it.
Now don't get me wrong, this is not a comment on the positive or negative capabilities of the 6/6+. In fact, aside from the protruding camera ring (yuck), I think they both look great, and I'm sure they'll perform well, but this has been bugging me.
Again, I apologise if this comes across as instigatory or confrontational, its certainly not meant to be.
I don't get why people keep flogging this dead horse.
1. This was said at a different time in the industry, when calling and texting were far more important than media consumption.
2. It isn't actually an incorrect statement, the smaller phones ARE easier for most (not all, but most) people to use with one hand. I see the constant argument that Apple was wrong like a wrong thing, but they always seem to focus on what people 'want' and ignore the fact that most of what Apple said was correct, with the exception of Steve Jobs' proclamation that people wouldn't use big phones. Jobs is well known for being brilliant but arrogant and yeah, he was wrong. He's not here to defend himself, though, so it'd be nice if people let it go.
3. The market has changed and evolved, requiring adaptation from Apple in the form of bigger screens + Reachability, an innovation that resolves the very problem that they were worried about.
I don't really think it's as big a deal as people keep making it out to be.
Apple didn't make a mistake, they did what they wanted and needed to sell the phones they wanted to make. Now they are doing what they want and need to sell more newer phones. And they keep on selling them like crazy every time. No mistake there.It's not a dead horse, it's very valid.
Apple made a mistake, simple. Their response was, we don't do this so it's wrong.
That's essentially saying I'll never do something, than doing it later.
By the way I ordered a 6 Plus, as I did order a 5S, 5, 4S, 4, etc.. I still think it was a stupid statement by Apple.
It's not a dead horse, it's very valid.
Apple made a mistake, simple. Their response was, we don't do this so it's wrong.
That's essentially saying I'll never do something, than doing it later.
By the way I ordered a 6 Plus, as I did order a 5S, 5, 4S, 4, etc.. I still think it was a stupid statement by Apple.
Apple didn't make a mistake, they did what they wanted and needed to sell the phones they wanted to make. Now they are doing what they want and need to sell more newer phones. And they keep on selling them like crazy every time. No mistake there.
If a particular screen size was perfect X years ago, it would still be perfect today.
It seems to me that the main problem is that Apple spent years telling people they didn't really want bigger screens because "one hand," etc. If Apple had said, "We can't yet source a larger screen of the quality we demand" that would be one thing. Saying, essentially, "It's silly to want a larger screen on a phone" is another.
I'm glad Apple finally came around, but I thought the whole "one hand" thing was overdone to begin with. It was sales hype to convince people they didn't really want what they thought they wanted. It's better late than never that they gave up on that approach.
You clearly didn't read the statement. Consumer preferences change over time. Let that sink in and rethink your post. What was good yesterday might not be good for today.If a particular screen size was perfect X years ago, it would still be perfect today.
It seems to me that the main problem is that Apple spent years telling people they didn't really want bigger screens because "one hand," etc. If Apple had said, "We can't yet source a larger screen of the quality we demand" that would be one thing. Saying, essentially, "It's silly to want a larger screen on a phone" is another.
I'm glad Apple finally came around, but I thought the whole "one hand" thing was overdone to begin with. It was sales hype to convince people they didn't really want what they thought they wanted. It's better late than never that they gave up on that approach.
I don't need to rethink my post. The selling point on the small screen was that it fit the hand and thumb, not that that was the consumers' preference.You clearly didn't read the statement. Consumer preferences change over time. Let that sink in and rethink your post. What was good yesterday might not be good for today.
We don't know if Cook is going in different directions than Jobs. It takes years to make these phones. These things don't happen over a 1 year period LMAO! It takes awhile.What a silly thing to write! You know perfectly well that I never wrote anything approaching the tired and hackneyed phrase, "If Steve Jobs was alive, he would never allow _______ to happen!" I was referring to company culture and differences in management style, nothing more and nothing less.
The debate over whether or not Apple should embrace a larger format phone had been going on for several years prior to Jobs' death; for whatever reason, he made the choice to not pursue that path until the release of the iPhone 5. How the heck should I know why he made the decisions that he made? Maybe he just really, really, really liked smaller screen phones; maybe he was a megalomaniac hoping to make the fanboys dance like monkeys for him; maybe he was an idiot who didn't understand how market forces work.
It is clear that Jobs and Cook have very different management styles, so we shouldn't be surprised that Apple is going in a different directions under Cook.
Apple instituted a few OS enhancements to allow better one-hand use, so it's not like the principle is just being abandoned.
I don't need to rethink my post. The selling point on the small screen was that it fit the hand and thumb, not that that was the consumers' preference.
If they'd said, "Not enough customers want a larger screen" that would be one thing. They made a completely different argument. That's the point.
Duh. Show me where I made the argument you are "addressing."Welcome to corporate marketing strategies.
They are not there to tell you why the other companies product are better than theirs, they are there to sell you their product.
Watch the unboxing event for the Samsung GN4 and compare if to the iPhone 6/6+ event. Listen to the verbal language between the two. Apple is so much better at selling you on their products than Samsung is during these events.
I don't need to rethink my post. The selling point on the small screen was that it fit the hand and thumb, not that that was the consumers' preference.
If they'd said, "Not enough customers want a larger screen" that would be one thing. They made a completely different argument. That's the point.
Duh. Show me where I made the argument you are "addressing."
Of course they are going to paint the best picture they can. I've never contested that. The point is that they abandoned their initial position -- this size fits the hand and thumb; it's better than a bigger screen -- despite the fact that human hands are the same size now as they were then. And that they would have legions of people ignore or "forget" that the reason for the size of the phone was the size of the hand and rationalize their change in position. So, thanks for being yet another example of that.
Given the humongous bezels, I'm not sure that hyping Apple's ability to create a smaller footprint for a given screen size is all that persuasive.That's fine and they've come up with a way to adequately address their usability concern. Secondly the consumer doesn't care about one handed usability now as much as it Apple claimed to several years ago. Consumer tastes changes and Apple seeing how people are using their phones will also change their opinions on usability to the better opinion. That's the bottom line. Also note technology has progressed to the point that Apple can make a phone so thin it has a smaller footprint even at a 4.7/5.5 inch screen size.