Okay so I've been asking myself this question for years, and I simply can't understand it. I just got a leaflet, and as usual, Apple advertises its computers as robust and more durable than other computers, designed to last longer. If that's true, and it probably is, then how come they only offer ONE year of warranty for free? It's something that doesn't make sense to me: to show that users can trust your product, you should offer more warranty! If you compare that to cars for example, the more durable cars are advertised with 5 to 7 years of free warranty, showing that buyer that they probably won't need to repair the car for 7 years after they buy it, otherwise the company would go bankrupt by repairing all those cars for free. Now most things I buy related to electronics, like external hard drives, mice, graphics tablets, phones, headphones, watches, cameras, memory cards, calculators, SLR lenses, etc, easily offer 2 or 3 years of warranty. Nikon for example, offers 2 years, and if you register on their website, for free, you get an extra year. I thought that was normal, and not "extra nice" of them. Now Apple offers an extended warranty, Apple Care, but for extra money! Not only did you spend all your money on a brand new computer, but you should also spend more just to get a useable amount of warranty? Even the lamest computer can function without any flaws for a year! I think that if Apple really trusted the quality of their computers, they would have no problem offering 3 years of free warranty with every purchased product. If you bough a super expensive computer, you should expect it to work for more than 3 years, and not break down after 1 year, and to guaranty this, I think Apple should offer a warranty for those 3 years. Now you can say "but then the computers would be even more expensive to compensate for the price of extra repairs", but if Apple computers are really durable, that shouldn't make much of a difference. Warranty duration is the one thing that shows how much a company trusts its products. Am I the only one who feels this is unfair?