You know I did some soul searching and you do have a valid point, and the thread is valid.
Apple has always applied to coating...to ion-x or gorilla glass.
So Apple created a watch line specifically created with sapphire to prevent scratching. So that regular users and OCD users alike can be appeased.
But yours scratched, right? A scratch is a scratch. Coating or not. This is a valid argument.
My question is - is it possible to polish, buff, or perhaps reapply this coating?
If it can be done easily at home, then of course sapphire is better even with the coating - it's just a quick fix at home.
If it's not a quick fix at home, perhaps Apple can offer a free service for watch owners to refinish their watch. I would still consider a sapphire screen if this service was available.
Or...yours could be defective?