I think this was mainly due to apple struggling to decide whether to call this MacBook just ‘MacBook’ or ‘MacBook Air’… in that respect I have a feeling the white keyboard/white bezelled MacBook we seen rumoured with all the colours I expect to be an ultra thin and entry level MacBook at some point probably replacing the MacBook Air M1 in the line up.Everyone has their own opinions about design, and in my opinion, the new flat design of the M2 Air is more sleek and a bit industrial looking. To my eyes, the M2 Air makes the M1 Air look dated with those thick and uneven display bezels, small function keys and a rounded, pillowy chassis.
Also, the M2 Air is actually thinner than the M1 Air. The tapered design of the M1 Air creates an illusion and a perception that is not real, therefore the M1 Air is not actually thinner, lighter or more portable.
The only thing I don't like about Apple's recent design language is the lack of (subtle) branding. The new iMac with it's naked chin looks bland and generic, like a furniture store prop. The lack of Apple logo on that chin ironically brings more attention to it. It would have been a great opportunity for Apple to continue the contrasting color design by placing a contrasting, tasteful Apple logo on the chin, versus the gigantic one on the back that most people will never see.
I would have also liked 'MacBook Air' placed under the display where there is plenty of room. Maybe in the metallic tone of the chassis. To my eyes, it just completes the design, kind of like a small little insignia on a polo type shirt. Or, they could have embossed it on the bottom like on the MacBook Pros.
Similar to how the iPad line up is iPad (entry tier), iPad Air (middle tier), iPad Pro (higher tier).