Too much focus on the hardware. I get that the Neo can help penetrate more of the Windows market. That's great and I hope it does. But I don't see it putting much of a dent in it. Because... drum roll...
It's all about the software. And Microsoft 100% rules in the business world. I use Macs but I have to work with Microsoft all day. I'm in software development and work with large enterprise applications and live in Microsoft's ecosystem for work and I have partnered with them for AI development. The combination of Microsoft's 365 applications, AI built into their apps including enterprise applications, Copilot Studio, Azure AI Foundry, Fabric, Low code Power App platform, etc. etc. it's just not even close.
Microsoft is building an ecosystem where you can deploy AI Agent Doppelgängers that will login and use a virtual machine and be autonomous. They're refining their AI Agent Studio. They're revamping the whole concept of creating, customizing and maintaining software using AI. And automating key aspects of DevOps.
From their consumer based applications that are well integrated together and have AI baked into them, to the enterprise side, they are quite far ahead of Apple in their software ecosystem.
What Apple needs to do in my opinion, aside from more affordable devices like the Neo is this:
- Revamp their core software offerings including total code rewrites of the online versions of these (e.g., Numbers online).
- Introduce a new application builder that uses AI as its main interface to build.
- Create and launch a new search engine that will have AI as its main experience. This search engine may screen each website listed in its index to remove spam and garbage that's on the Internet.
- Offer virtual machines for AI Agents and have a new AI Agent builder studio for consumers and business customers.
- Revamp the operating system and offer new classes of devices, including a large touchscreen monitor.
- Hire armies of business account managers to penetrate the enterprise.
- I could go on and on...