I’m not sure about the Bolded. I mean I agree that iPhone is very dominant in the sense of sales and is one of the best selling phones in the world, but the battle is *not* between hardware, the battle is between android versus iOS. That’s where the consumer is making the loyalty commitment to the phone and not the hardware. If you look at Samsung‘s marketing and iPhone marketing, they both try to Lure the customer to their operating system, because hardware is equally just as good between all these competitors.