On the Windows operating system, if you try to go any deeper that exactly the functions that come at you with a full frontal head on assault of obviousness, you will get headache after headache. Windows user simply accept this as a fact of life that their OS is poorly designed. My friend who is as into windows as I am to the mac said when I asked why everything was so difficult on a windows machine, "*shrug* That's just the way it is." I almost cried because if an exteremly experience windows user can't use pro-features and instead has given up hope, that's bad for a switcher. On the Apple operating system, every single function down to the smallest most obscure parts are totally accessible and user friendly. If a switcher has already given up on the ease of pro features of an OS, they may find the utter simplicity of the Macintosh operating system to be confining. It is only when they realize that "everything just works" on a mac that they will enjoying their switcher experience.