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"Today Apple is going to reinvent the [pick your word]"

"Today Apple is going to reinvent the TV" with a new Apple TV box, App Store and subscription service (probably arriving at a later date)

OR

"Today Apple is going to reinvent the tablet, with a more content creative device" ie the iPad Pro (also probably arriving at a later date October maybe)
 
"Today Apple is going to reinvent the TV" with a new Apple TV box, App Store and subscription service (probably arriving at a later date)

They many announce a new SDK (TVKit) to create content for the Apple TV.
I can image sitting in front of the TV and being able to watch the news channel, for example, and being able to skip the stuff I'm not interested and go directly to the news I'm interested in. CNN has a good app on the iPhone, image it on the TV screen.
And what about interactive ads? Sure you don't like ads, but they may be more than a video.

And yes, I expect a subscription service but that would be only a part of the new experience.
 
Interesting, still makes me wonder why they would need such a building just to announce new iPhones and an Apple TV, even last years event wasn't as big as this building and it showed off the Apple Watch, iPhones and Apple Pay.

Many very large theatres like this one can be 'subdivided' down, or large sections 'rotated' out.
I don't know if that is possible with the Bill Graham Auditorium..?

If so, then perhaps Apple were looking for a larger venue than Yerba Buena, but nothing 'mid-size was available', so they're using this huge theatre, but not all of it..!

Plus of course, if there is Apple TV action to come, I agree with the comment above about inviting TV execs, etc.
 
They many announce a new SDK (TVKit) to create content for the Apple TV.
I can image sitting in front of the TV and being able to watch the news channel, for example, and being able to skip the stuff I'm not interested and go directly to the news I'm interested in. CNN has a good app on the iPhone, image it on the TV screen.
And what about interactive ads? Sure you don't like ads, but they may be more than a video.

And yes, I expect a subscription service but that would be only a part of the new experience.

That is a good point, there are so many areas could go with the Apple TV as well, an App Store and Games could open up a lot of possibility. The subscription service would be good but I don't think is in the UK will get it, that's the problem apple has got with it, other countries and content agreements.
 
Well either this year or next year may be the last year that events are held outside the new campus, so they may be going back to where it all started before that happens as a remembrance. But my question is, why would they need to rent the place all the way to the 12th? It almost sounds as if they're going to have several days of demos or something, like a multi-day event.
 
The fact that they are doing it in a space for 6,000 seats and where they announced the Apple II makes me think the new Apple TV is going to be big. In Steve Job's biography it says he cracked the code for TV. Maybe it wasn't cracking how Apple was going to make TV, but how they were going to revolutionize TV. They don't need to make TV's instead they make a device that makes your TV 10x better than what it is. A device that's going to make your tv more powerful and useful than it ever has. I don't know what exactly that is. Obviously Siri, home kit, app store, tv channel package next year and something else possibly bigger that will knock our socks off. I'm very intrigued and excited right now for September 9th.
 
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In Steve Job's biography it says he cracked the code for TV. Maybe it wasn't cracking how Apple was going to make TV, but how they were going to revolutionize TV.

Thanks for bringing that up. I remember that line from reading SJ's biography as well. I'm sure I won't be getting the Apple TV 4 right away because I can't afford it plus I just bought the ATV 3 6 months ago. I'm really excited to see what Apple has planned for the TV/Home market!
 
Part of the auditorium will be used for a display area. Much easier than building something.
 
Part of the auditorium will be used for a display area. Much easier than building something.
If that's the case though, it would HAVE to be to demo the Apple TV. They wouldn't need all that space for the mobs of people clamoring to get their hands on Force Touch :p
 
http://www.sfchronicle.com/news/art...f61146f10&cmpid=twitter-premium#photo-8532622
http://hoodline.com/2015/08/mysterious-event-planned-for-bill-graham-civic-auditorium


Regarding all the speculation that the Apple announcement is going to be at the massive SF Civic Auditorium (where the Apple II was released)... It does seem like Apple's NDA-covered fingerprints are all over this, but my question is why?

Usually the capacity for iPhone launch venues number in the 100's, not thousands. Would a massive Apple TV update even justify this? I'd wager that there's no way they'd preview the car this early.
The thing is, they always needed more seats.
 
they skip a S and just release an iphone 7 same design but powerful specs .....
 
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