Why would they launch it at the 6,000-seat Bill Graham Civic Auditorium??

ipadpro said:
they skip a S and just release an iphone 7 same design but powerful specs .....
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Same design but more powerful specs is exactly what an 's' version is. A new numbered version generally implies a new design.
 
grifftaur said:
The fact that they are doing it in a space for 6,000 seats and where they announced the Apple II makes me think the new Apple TV is going to be big. In Steve Job's biography it says he cracked the code for TV. Maybe it wasn't cracking how Apple was going to make TV, but how they were going to revolutionize TV. They don't need to make TV's instead they make a device that makes your TV 10x better than what it is. A device that's going to make your tv more powerful and useful than it ever has. I don't know what exactly that is. Obviously Siri, home kit, app store, tv channel package next year and something else possibly bigger that will knock our socks off. I'm very intrigued and excited right now for September 9th.
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But when the cable co's own the pipes and the content apple is stuck.
 
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