Who's spending $70 on the "in-ear headphones" when you can get the "ear pods" for free (or $20)?
EarPods are actually really great IMO. Looking to plunk down the cash for a set of in-ear Bose noise cancelling ones as I travel a lot, but as generic headphones go, EarPods are the best.
AND they come with the phone....win-win.
I love the EarPods. And I dont think any ones spending the $70. But I did spend $25 for the EarPods.