I am 100% certain that Steve Jobs would skip out on VR completely. He would recognise it for what it is: niche, clunky and geeky. The wired battery hanging from the head would send him into a spiral.
He would have focused on AR glasses that look stylish, sleek and that would want to be worn by the general population. The first editions would probably just have basic functions like mirroring notifications from your iPhone and getting Apple Maps directions, but over the years tech would keep improving and they would become a standard piece of tech that everyone uses.
Ummm, Jobs rolled out "niche, clunky and geeky" (at the time) iPod. And "we" ripped it to shreds even in the launch day thread on this very website. What were the headline gripes with iPod? "Too expensive", "what's the use case?", "<competitors> already own this space", "ugly", "why would anyone want to carry around?", etc. Read familiar?
I can't speculate if Jobs would have rolled out Vpro. Who knows? When anyone sets aside their biases (often established without even trying one first-hand),
Vpro provides an any-size screen wherever one happens to be. As competitors pursue folds/rolls to try to offer bigger than (towards the limits now?) physical screens in
mobile devices, Vpro offers
all such screen sizes
and farrrrrrr bigger in the
same physical size and at the
same physical weight. And because it is built to block out intrusive light- which won't happen with "regular glasses", one can clearly see this any-size screen in up to the brightest daylight if desired. No "sleek normal glasses" can do that: as the surrounding light scales up, the visuals are increasingly washed out.
If Jobs would have focused on "stylish sleek" normal-looking glasses, there would probably be no Apple VR/AR product yet... nor for years to come. Else, the owner of such a product will need to make their environment quite dark to have much of a picture... which basically seems as "socially isolating" as all that "we" sling at Vpro. If I have to throw a heavy towel over my head or step into a closet to make the surrounding light dark enough for a good picture in these hypothetical sleek & sexy "normal-looking" glasses, am I not at least AS socially isolating myself?
How do existing "regular glasses" ones do it? To solve this problem, they have filters that go over the lenses to make the background completely black- which means users can't see through at all... unlike Vpro where technology makes it possible to see others when they approach. How do existing ones deal with surrounding light? They don't really... and thus have the washed-out picture vs. Vpro full light seal... unless users makes it dark in the environment they are in or steps into a closet or similar where they can cut surrounding light.
If you want a great virtual picture, you have to seal the light. Why don't movie theaters have big beautiful windows to let outside light in? It would affect the picture. Remember Drive-In theaters (for the youngsters among us, you took your date/fam in a car to an outside theater, parked in a slot, hung an incredible mono speaker on your window and watched through the windshield)? Remember how they ran matinee movies all day long? No? Only at night? Why didn't they have daytime showings?
These hypothetical Apple glasses won't resolve that without some kind of light-blocking seal. I don't think Jobs could have overcome that simple reality- distortion field or not. As one adds a light seal, they no longer look like "sleek, normal glasses."
What I think Jobs would have done better: "the rest" of the task... such as putting as much into the apps & software
AFTER the launch as all that went into bringing it to market. This product
NEEDS a steady flow of dazzling software & content. I suspect an effort (and money allocation) like AppleTV+ would do the trick. I'm far from either Cook or Jobs, but if I was running this show, the
first big thing given the timing of the launch would have been prime VR seats at the Superbowl in which the
worst seats in the stadium were selling for prices starting at $9K (or nearly 3 Vpros)... to be followed up by prime VR seats for March Madness... NBA playoffs, Olympics, etc. How much are tickets to Taylor Swift concert going for (go ahead, look it up)? Cut a deal with her for prime VR seats. All other desirable concerts too? Broadway Season VR tickets? Etc. Here's prime seats to a regular season Miami Heat game...
$86K would buy a LOT of Vpros and some kind of subscription season-ticket service to have up to millions of bodies sit in the
same VR seats so that all involved on the sell side can profit and the customers lacking $86K for ONE game can feel significant value too.
Apple seemed to apply their "we're serious about gaming this time" strategy which is basically "build it and they will come". What both this and gaming on Mac needs is more than that... like spending a chunk of the endless well of cash doing nothing as well as applying dedicated talent- like talent cranking out AppleTV+ content- working on Vpro wow after wow. I definitely do NOT think THIS is a "build it and they will come" product. It needs "software side" stimulation/subsidies/dedication/focus.
In my imagination, I also can envision seemingly "product first" (minded) Jobs rolling out some incarnation of Vpro with a line like "A Mac, an iPhone, an iPad... a Mac, an iPhone, an iPad" echoing another line he
DID use to launch
another product: "an iPod, a phone, an internet device." Apparently, Cook preferred to avoid the potential cannibalization of letting it be all 3 in
one device. How different the value proposition would look if it was $1X00 iPhone-VR + $X00 iPad-VR + $1X00-$4X00 Mac-VR + $X00 Watch-VR + $X00-$7X00 TV-VR within
ONE device that costs substantially less than all of those products sold separately. And note that the approx. $1K iPhone subsidy alone would immediately seem to cut the Vpro price to $2499*.