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It's a figure of speech, meaning, with the latest news on Apples, if they will change their business plan and price iPhones less than what it is being sold for now.

You will only get a discount of Apple like the below lol

It’s not a bad price but I’m happy with my iPhone 7 just put battery in it at Apple Sat

As Apple states people are using there phones longer and youdintend to get 3 years out of 1 anyway!
 

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Now that Apple has reported it's iPhone sales has slumped and letter of concern to investors over dip in stock, what do you think they are going to do about it? They may be forced to lower cost of current and future Phones to generate the revenue they've been accustom to.

‘Flash sales’ are not Apple’s focus and nor should they be. Tim Cook mentioned that they will focus on the “‘trade-in’ for the consumer boosting future sales through trade-in program marketing, monthly pricing options, and more focus on in-store services.” So I expect some type of revamped structure with that, with an announcement coming this fall 2019.
 
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Apple themselves won't reduce their store or online selling prices but with all the recent deals I'm seeing from other outlets, especially "refurbished" sellers, the prices are dropping faster.
 
I can see two possible outcomes.

1. Apple will reduce pricing at septembers iPhone-event, by $100 or so across the board (def not more).

2. MSRP will remain the same, but Apple will collaborate with Best Buy and other 3rd party retailers by lowering their margins for specific sales events. This is what they are doing here in Europe, allowing retailers to buy large stock of products at heavily discounted prices, so retailers can sell MacBooks and iPads far below MSRP, but only for a limited time (e.g. back to school, Black Friday). This has not really been the case for iPhones, but I think it will be!

I think we will see more of the latter between now and September, especially in Europe. It's a good strategy by Apple. The "Sales" cannot be tracked to Apple, it only looks as if retailers are discounting the products, whereas they can still keep charging the MSRP price at their Apple Stores for people who are less sensitive to price and prefer the "Apple purchasing experience".
 
At the very best Apple will authorize stores like Best Buy to sell their iPhone at under list. Apple might make a cheaper phones in the future, just hope it does not stop them from making premium phones.
 
and lets then speculate Apple retains cost of iPhone Xi the same, do you really think this is going to help generate revenue. Apple has to make changes and I really think something will change this September 2019. Let's discuss then....

They will still produce the next iPhone at a higher price, just fewer units. What they will likely focus on to counter this is an update or alternative to the Xr, maybe at a slightly reduced price. Keeping the older models on sale for longer at a reduced price, there are plenty of options.

What is clear? They cannot continue to produce a new phone at a higher price than the last and expect it to sell just because it's a new iPhone. But they will try.

When the next phone comes along, what can it offer? The screen size can't be any bigger, it will become a tablet, slightly better camera, more powerful and so on. Nothing that is going to have people racing to buy it. Whatever they come out with next it won't sell in bigger numbers than the Xs or Xr in my view.
 
So, Apple have been legally forced to stop selling older iPhones in Germany (iPhone 6S, 7 and 8).

Germany is the 2nd largest market in Europe (83m people) and the entry price has just risen from €349 or so, to €849.

This is really a bad time for Apple. Unless they solve their dispute with Qualcomm, they will be FORCED to lower prices - at the very least in Germany.
 
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they will change the way the financing is done to include more people thus adding to Americas credit debt level (which is just adding fuel to the economic turndown fire). Maybe they will up their trade in values on the items they take in trade.
 
Last year there was a strong rumour for a while that iPhone pricing would be:

iPhone XR - $699
iPhone XS - $899
iPhone XS MAX - $999

I wonder if there was some truth in this. And that Apple changed their mind. If they did then IMHO that’s a big screw up. Of course it’s just a guess and we’ll probably never know. But if they do cut prices next September it’ll be seen as more of a climb down than doing it last September.
 
Well Something had better happen as of this first week of 2019 Apples stock has nose dived 10%, because as Tim Cook told investors the new iPhones were not selling well.
So why is it the new iPhones are not selling well? could it be their higher prices?
HELLO Tim Cook the tribe has spoken so what should you do, maybe drop them out of line prices
 
Interesting comment from Goldmans.

Goldman Sachs was the most scathing in its analysis, saying the tech firm had 'miscalculated the price/feature balance' on its new $750 iPhone XR.

Apple's success with iPhone X demand this summer and then a relatively healthy start to the XS cycle this fall suggested to us that pricing power was still intact,' it said in a statement.

'However, the laboratory of the market now points to Apple being at the limit of their price premium for the iPhone.

'In our experience with mobile phones, when pricing power is lost, consumer technology companies tend to either lose margins or market share or both.

The part in bold was what I said when the X was released.
 
I wouldnt rule it out, anything is possible since I didnt think they'd ever push the trade ins and market the hell out of post trade price (with 7+ as the middle ground trade in device, @ $300 off), like they did... but I also wouldnt bank on it. Like, at all.


imo-
Dropping the price on everything $100 permanently would move units like no other, and refunding early adopters $50 to not piss them off either.

But - Apple can't innovate their way out of this hole ;)

All Tim can do is blame low priced battery replacements... because they were caught with their pants down, and China trade wars. He said he wouldnt focus on the macro economic factors when talking to the press, but that seemed to be just about the only thing he was rambling about was the macro economics of it all. And he skated around pricing, saying people pay monthly plans and the pricing is like a subsidy after trading in your old device.. because people that are now upgrading may be used to the carrier subsidy model and unaware thats gone, but that doesnt negate those are all ways to obfuscate the (general) jaw dropping prices.
 
No. They'll maybe offer you a $100 gift card if you buy XR and up. Then you can buy even MORE Apple products your next visit.


AAPL is up over 4% today so far. Sale canceled!
 
11 years ago, yeah, ok.

I'm not saying it happens regularly or anything, but to pretend like its beyond the realm of imaginable (imaginable, not realistic-- this is Tim's apple, bean counter extraordinaire), is baffling to me. 11 years doesnt invalidate that it has happened, and in fact, to the SAME product line. The iPhone.

To each his/her own though..
 
Now that Apple has reported it's iPhone sales has slumped and letter of concern to investors over dip in stock, what do you think they are going to do about it?.

Increase their prices even more this 2019. That's what they'll do.

Also they are moving to India... good luck exploiting the indians like they did with the chinese.
 
As stated prior, I see the trade-in incentives increasing ... this 1. Gets the new phone out the door, and 2. Gets the old/er phone off the street.
 
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