iPhone XS Will Apple have a redesign next year due to sluggish sales?

Kendo

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Original poster
Apr 4, 2011
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I know in the past we essentially had two years of the same design (4S, 5S, etc.). but Apple did things differently with the 6, 6S, 7, 8 generations. Since the sales of the XS and XR are not that great compared to the reception of previous iPhone launches, do you think Apple will rethink their strategy and due a new design change just to jump start sluggish sales and make up for lost ground?
 

aakshey

macrumors 68020
Jun 13, 2016
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No. It’s too late to change. It’s probably not viable. They’ll need to reduce the prices if they want to sell more. A design change won’t even help that much.
 
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bigjnyc

macrumors 603
Apr 10, 2008
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I don't think a new design is going to help them.... I think it's the price that's keeping people away. That being said I do hope they change the design to look like the new ipads, that would be sexy.
 

eyoungren

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Aug 31, 2011
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I don't understand why people think a new design is needed constantly... who cares what the phone looks like as long as its performing spectacularly? Only thing I can think is "hey look at me and my new iPhone"
Because some people (such as myself) buy an item based on aesthetics.

Any PoS Android phone can do what I use an iPhone for. But I buy an iPhone because I appreciate the design. And since I don't sell my phones to pay for the next one I end up holding on to them for 3.5 or more years. I can't stand looking at a PoS phone (design wise) for that long.

So, since my current iPhone and hell my iPhone 5, can still do what I need them to do I didn't buy the 7, or the 8, or the X or the XS. At a certain point that camera boil gets just too damn fugly.

Now, the next argument will be "You're just going to stick it in a case anyway." And indeed, that would be reasonable - if I used cases. But I don't.

So, "Look at me and my new iPhone" isn't my reason.
 

eyoungren

macrumors Core
Aug 31, 2011
22,251
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I know in the past we essentially had two years of the same design (4S, 5S, etc.). but Apple did things differently with the 6, 6S, 7, 8 generations. Since the sales of the XS and XR are not that great compared to the reception of previous iPhone launches, do you think Apple will rethink their strategy and due a new design change just to jump start sluggish sales and make up for lost ground?
As long as Apple continues to believe that the fugly cameral boil is a design element it doesn't matter how many redesigns they do - I won't buy.
 
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janeauburn

macrumors 6502a
Nov 22, 2015
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I don't know. But I have decided that I don't like the all-screen phones. I need bezels to give me options for how to hold them. Plus with all screen, I'm always turning something on or off accidentally. It sucks.
[doublepost=1545429937][/doublepost]
It's not the design, it's the ridiculous amount of money they ask for their new iPhones.
Also that.
 

FunkyTang

macrumors 6502a
Sep 16, 2008
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I know in the past we essentially had two years of the same design (4S, 5S, etc.). but Apple did things differently with the 6, 6S, 7, 8 generations. Since the sales of the XS and XR are not that great compared to the reception of previous iPhone launches, do you think Apple will rethink their strategy and due a new design change just to jump start sluggish sales and make up for lost ground?
XR needs to be smaller than the XS and $100 cheaper.
 

Ralfi

macrumors 68040
Dec 22, 2016
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Australia
I know this wouldn't satisfy their business model, but how about release a new phone when you have something worth releasing?
Biennial release? I’m up for that.
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No, The X/XS should have been/be the size of the XR and the XR should be the size of the X/XS.
The average sized hand won’t prefer the XR size. Many use their phone one handed & need it - primarily - to be portable, as an unobtrusive work tool. Not a video/games consumption machine.

It needs to compliment the rest of their lifestyles, not be an overbearing device in their hand/s & pocket.

Larger sized phones may well do that for many, but for most, I think the 5.8” seamlessly fits, figuratively/literally.
 
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gpoop

macrumors regular
Sep 8, 2017
162
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Biennial release? I’m up for that.
[doublepost=1545436206][/doublepost]

The average sized hand won’t prefer the XR size. Many use their phone one handed & need it - primarily - to be portable, as an unobtrusive work tool. Not a video/games consumption machine.

It needs to compliment the rest of their lifestyles, not be an overbearing device in their hand/s & pocket.

Larger sized phones may well do that for many, but for most, I think the 5.8” seamlessly fits, figuratively/literally.
Tell that to every galaxy user ever
 

s15119

macrumors 68000
Nov 20, 2010
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you start with a false premise. the answer to your question is no.
 

djdsas

macrumors member
Jul 20, 2008
98
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I don't think a new design is going to help them.... I think it's the price that's keeping people away. That being said I do hope they change the design to look like the new ipads, that would be sexy.
I'm still rockin' my iPhone 7+ but I will buy a new iPhone Max if they design it like the new iPads...take my money Apple!
 
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joeblow7777

macrumors 603
Sep 7, 2010
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I don't understand why people think a new design is needed constantly... who cares what the phone looks like as long as its performing spectacularly? Only thing I can think is "hey look at me and my new iPhone"
The large majority of consumers have no clue about specs and benchmarks, and I wouldn't call any iPhone currently sold by Apple "slow". Most people absolutely care at least as much about the design as they do performance. Heck, just read these forums to see how many people passed on the 8/8 Plus because it looked "dated" or "obsolete" while praising the X (same chip, memory, and performance as the 8 Plus) because its design is more "modern".

Why do you think that when there isn't a new design there's at least a new colour? Consumers are incredibly superficial, and will buy a new product just because it's visibly different from the last model.
 
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jtrue28

macrumors 6502a
Apr 10, 2015
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Lexington, KY
Too late now. Once you reach a price point, you’re never going back.

Anything “cheaper” won’t be as good as current models. ie: XR.
 

Cryates

macrumors 68020
Nov 19, 2013
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Chattanooga, TN
Anything “cheaper” won’t be as good as current models. ie: XR.
Well, that’s subjective. Whatever the XS offers that the XR doesn’t, I don’t personally find I miss for myself. Dollar-for-dollar, the XR is the better value for me, and I’m sure a lot of others feel the same.
 

AustinIllini

macrumors demi-goddess
Oct 20, 2011
12,020
9,174
Austin, TX
Apple (rightly) does not force design changes based on device sales. In fact, I would argue a design change will not change the sales of iPhone. The market in most major iPhone markets is saturated and a design change won't change that.
 

TonyC28

macrumors 68000
Aug 15, 2009
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USA
Biennial release? I’m up for that.
I’m thinking more along the lines of not having a schedule at all. The annual release cycle has forced them into coming out with a new model every year no matter what new features they may have to offer.
 
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