Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I know in the past we essentially had two years of the same design (4S, 5S, etc.). but Apple did things differently with the 6, 6S, 7, 8 generations. Since the sales of the XS and XR are not that great compared to the reception of previous iPhone launches, do you think Apple will rethink their strategy and due a new design change just to jump start sluggish sales and make up for lost ground?

One can only wish. And believe me, I really wish they would go back to the iPhone 5 design, or at least 6.
 
I don't understand why people think a new design is needed constantly... who cares what the phone looks like as long as its performing spectacularly? Only thing I can think is "hey look at me and my new iPhone"
It’s not the people, it’s the share holders I think that area freaking out. It’s about increasing profits year over year for them. Screw quality. If its 1% growth its a disaster. That’s why when earnings estimate are missed, even the stock drops and they lose money
 
What they need to do is:

XS 799
XS Max 899
Base 128 GB
256 GB - 100 extra
512 GB - Additional 100 extra
AC+ onwards of 149

XR 599
XR Mini 5.1” 499
Base 64 GB
128 GB - 50 extra
256 GB - Additional 100 extra
AC+ onwards of 99
 
  • Like
Reactions: jimmy_uk
I looked at the Wikipedia support article: https://en.wikipedia.org/wiki/List_of_iOS_devices

It looks like the oldest iPhone currently supported is the 5s. Sixty three months, or 5 years, 3 months. So realistically it's possible a lot of people are doing the 2 year, or half life battery upgrade these days. How much is a battery replacement with apple care? Like 30 dollars? Even without you can take it to a 3rd party store like batteries plus and they'll do it with battery included for 80 bucks with a warranty.
 
What they need to do is:

XS 799
XS Max 899
Base 128 GB
256 GB - 100 extra
512 GB - Additional 100 extra
AC+ onwards of 149

XR 599
XR Mini 5.1” 499
Base 64 GB
128 GB - 50 extra
256 GB - Additional 100 extra
AC+ onwards of 99
In other words, “they need to re-price to suit me”.

So you’d have the base XR $50 cheaper than a new iPhone 6 was in 2014? With five years worth of inflation added, the current pricing of the XR isn’t much higher! And yeah. Let’s knock hundreds of dollars off prices of the premium X-line. Just for the hell of it. Never mind that we’ve already proven that the target market accepted these prices.

Seriously. Did you see Apple’s profits last quarter? They don’t need your concern or suggestions.
 
In other words, “they need to re-price to suit me”.

So you’d have the base XR $50 cheaper than a new iPhone 6 was in 2014? With five years worth of inflation added, the current pricing of the XR isn’t much higher! And yeah. Let’s knock hundreds of dollars off prices of the premium X-line. Just for the hell of it. Never mind that we’ve already proven that the target market accepted these prices.

Seriously. Did you see Apple’s profits last quarter? They don’t need your concern or suggestions.

Let us talk again in 5 yrs?
 
Let us talk again in 5 yrs?
Why wait five years? Talk now.

Unit sales are flat because users are seeing less benefit from spending money upgrading frequently. Apple anticipated that and put in place a strategy of having a premium tier with a premium price. Result? While unit sales are flat, revenues and profits are up.

But you have a better idea. Let’s wipe out the extra revenue with price cuts to 2013 levels.

£599 is still £599 that the average consumer who has an iPhone 7/8 that perfectly meets their needs doesn’t need to spend.
 
  • Like
Reactions: EM2013
Too late now. Once you reach a price point, you’re never going back.

Anything “cheaper” won’t be as good as current models. ie: XR.

Not true at all, Apple are making more money then ever from these phones. All iPhones could so with a £200 price cut. Non would have to loose anything as it’s just Apple overinflating the cost to buy them
 
Looks at the iPhone history. Major Design changes have not been prevalent with the iPhone on a year to year basis, and it’s not expected to be. What you’re seeing now with the current iPhone design with the XS, will likely be the same design for at least the next two years without major any physical improvements.

The revamping with the pricing structure is more likely than hardware revisions. Consumers are generally savvy enough to understand the ‘dollar outweighs the hardware attraction’.
 
It's not the design, it's the ridiculous amount of money they ask for their new iPhones.

http://digg.com/2018/iphone-prices
[doublepost=1545474055][/doublepost]
Looks at the iPhone history. Major Design changes have not been prevalent with the iPhone, and it’s not expected to be. What you’re seeing now with the current iPhone design with the XS, will likely be the same design for at least the next two years without major any physical improvements.

The revamping with the pricing structure is more likely than hardware revisions. Consumers are generally savvy enough to understand the ‘dollar outweighs the hardware attraction’.
History?
2007 iPhone original
2008 iPhone 3G (redesign)
2009 iPhone 3GS (speed bump)
2010 iPhone 4 (redesign)
2011 iPhone 4S (speed bump)
2012 iPhone 5 (redesign)
2013 iPhone 5S (speed bump)
2014 iPhone 6 (redesign)
2015 iPhone 6S (speed bump)
2016 iPhone 7 (doesn't count for a redesign)
2017 iPhone 8, iPhone X (8 speedbump + X redesign)
2018 iPhone XS (speed bump)

Except the 7 and the 7S (8), they've been pretty consistent and X/XS follows that consistency... A redesign is likely in my opinion.
 
Last edited:
History?
iPhone original
iPhone 3G (redesign)
iPhone 3GS (speed bump)
iPhone 4 (redesign)
iPhone 4S (speed bump)
iPhone 5 (redesign)
iPhone 5S (speed bump)
iPhone 6 (redesign)
iPhone 6S (speed bump)
iPhone 7 (doesn't count for a redesign)
iPhone 8, iPhone X (8 speedbump + X redesign)
iPhone XS (speed bump)

Except the 7 and the 7S (8), they've been pretty consistent and X/XS follows that consistency.

You didn’t read my post thoroughly or you misunderstood it. I stated ‘Major’ design changes have not been prevalent with the iPhone on year to year basis.

For the record, the iPhone 6 through 8 used the same the design for four years, as likely will the ‘iPhone X/XS series will continue with this pattern.

 
You didn’t read my post thoroughly or you misunderstood it. I stated ‘Major’ design changes have not been prevalent with the iPhone on year to year basis.

For the record, the iPhone 6 through 8 used the same the design for four years, as likely will the ‘iPhone X/XS series will continue with this pattern.
They did, but they also released an X in 2017, meaning "same design" went on for 3 years not four, and with the XS they reestablished the pre-7/8 naming convention.

Also Xr (logical continuation of 8?) is technically a redesign, because its not just a spinoff of the older chassis like the 5C was... or it could be said Xr is continuation of what iPhone 6 started.

Huh. I don't think you can extrapolate anything useful from that data.

edit:
hey, at least iPhone line-up is kind of less of a mess than the iPad line-up.

Wasn't the messy product line-up and huge price margins what almost killed apple the first time?
 
They did, but they also released an X in 2017, meaning "same design" went on for 3 years not four.

I’m not trying to be rude, but you really need to slow down when reading posts, as that’s the second time you misquoted Me. When I referred to the ‘four year remark’, it was meant towards the iPhone 6-8 design, I never insinuated anything with three years, only you did.

Hence:

For the record, the iPhone 6 through 8 used the same the design for four years
 
  • Like
Reactions: Ploki
I’m not trying to be rude, but you really need to slow down when reading posts, as that’s the second time you misquoted Me. When I referred to the ‘four year remark’, it was meant towards the iPhone 6-8 design, I never insinuated anything with three years, only you did.

Hence:

Started my reply with "they did" indicating agreement, and "but" they also" meaning i added additional information to your initial statement which i quoted.

so, didn't really misquote or disagree with you.
 
Didn't Apple make more money this year than last? Seems like their current strategy is working just fine.

Yep, Apple is not in business to sell cut rate devices. The will keep the price higher and sell less but still make excellent profit just like they are doing now. This is where any company would want to be.

Leave to cut rate cheap phones to Android.
 
Yep, Apple is not in business to sell cut rate devices. The will keep the price higher and sell less but still make excellent profit just like they are doing now. This is where any company would want to be.

Leave to cut rate cheap phones to Android.

Nobody here thinks Apple should sell cheap iPhones, they have never really done that as they’ve always carried a premium. A sensible premium is what they not longer do and that is what is affecting the upgrade cycles. Phones have gotten good enough to keep for 3-4 years and the smartphone market is not growing like it once was.

As fewer people buy their £1k+ devices now and habits changing in upgrades, it’s only going to reduce further in the coming years. I think Apple needs to forget about niche buyers and start delivering to their core consumers again. The XR seemed a good option but it’s clear it’s missing the wow factor as carriers are desperately marketing it with giveaways.
 
Nobody here thinks Apple should sell cheap iPhones, they have never really done that as they’ve always carried a premium. A sensible premium is what they not longer do and that is what is affecting the upgrade cycles. Phones have gotten good enough to keep for 3-4 years and the smartphone market is not growing like it once was.

As fewer people buy their £1k+ devices now and habits changing in upgrades, it’s only going to reduce further in the coming years. I think Apple needs to forget about niche buyers and start delivering to their core consumers again. The XR seemed a good option but it’s clear it’s missing the wow factor as carriers are desperately marketing it with giveaways.

I am thinking Apple has a good selection now, a iPhone for everyone’s budget.
 
I don't think apple will change the design of the iPhone , I think they will go with a slight spec refresh , which is dissapointing but understable , the design of the XS is almost perfect , why make it look like the new iPad , since the new iPad is getting bent, aooartappa they need to keep testing that design...

I think apple should just kill off the iPhone xr , make the iPhone XS the standard iPhone , price it at 850 Eur ( the price of the xr) , use a camera that it's just as good or better as the one on the pixel , get rid of lightning , throw a fast charger on the box, finally let us place the app shortcuts where we want them to be and call it a day! I'd be happy with that !
 
Perhaps it’s just an unavoidable decline then. It’s not the product or the prices but the fact people are losing interest in what smartphone they own threes days?

To me it is a tool. Allows me to get out of my office and stay in contact in the field. Do think that the market is saturated and at today’s cost people and companies are not replacing yearly. For the first time I will not upgrade next year and keep my MAX for two years. The MAX was expensive but worth every penny to me considering time I spend on it.

Happy Hollidays
 
It's not the design, it's the ridiculous amount of money they ask for their new iPhones.
That's honestly the problem. There's too little change year to year with phones too expensive. I wish the hardware cycle was every other year at the earliest. As lean as iOS is, there's no need to do hardware every year. An iPhone 6S still has zero issues running iOS 12 and that's a 3 year old phone that came out well before AR was introduced.

Edit: I think having the tick and tock cycle between hardware and software makes far more sense. The phones receive updates throughout the year anyway so having a larger software update every two years, to really give Apple time to work out the bugs, seems a much better option, as does releasing new hardware every other year, so software and hardware alternate years. I went from a two year old iPhone 7 Plus to an iPhone XR and the two year gap feels much bigger than if I were to upgrade last year.
 
Last edited:
  • Like
Reactions: The-Real-Deal82
Perhaps it’s just an unavoidable decline then. It’s not the product or the prices but the fact people are losing interest in what smartphone they own threes days?
I suspect it's simply a matter that the power a device offers has caught up to the needs of the greatest segment of buyers, those who mainly use their devices for routine things related to work or family.

When your current phone can do the same thing the new phone can but the new phone costs an arm and a leg you tend to reconsider why you'd need the new phone.

Since most people buy based on specs, features and capabilities and most phone models today are capable of the same things, then justifying that purchase can be a hard sell.

People simply aren't replacing their phones because the need to isn't there. And the other segments of buyers that demand faster, better and more aren't large enough collectively to change this.
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.