As I've said time and time again, the Apple watch is a great device and its probably the best smart watch out right now.... but it is definitely overpriced. $400 for the base 42mm is too much. $50 for some rubber sport bands is also way too much. Wearable tech is kind of a niche market in the first place, but at its current price Apple will have a hard time attracting more sales from people who are not die hard Apple fans, tech lovers and occasional celebrities. Like it or not, its the absolute truth.
If Apple really wants the Apple Watch to sell better and become more of a mainstream product (as in the majority of iPhone owners have one) they need to:
1. Most importantly: drop the price to $250 for the 38mm and $300 for the 38mm. It still might be too expensive for some but as an entry level model, these prices would be much more reasonable.
2. The square shape of the Apple Watch one of those things that people either hate or love. Apple would be able to attract a wider audience by making a model with a round screen to go along with the current shape.
3. Battery life has got to go up. Nuff said.
What Apple anticipates to sell this holiday season and what they actually sell will be 2 different things. They might sell more Apple Watches than expected and they might sell far less. However, one thing is for sure, the current price point of the Apple Watch is most definitely holding it back from becoming a more popular product. Though I'm sure once Apple recuperates the R&D cost they will get the price down to something more accessible.