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Why would they? A state if the art OLED 65 can be had right now for around $1500, maybe even a bit less - an ASD can be had for that price, not mentioning the XDR.
There is little margin in that business and competition is fierce, hence the low prices.
While some folks would buy it, you’re only going to make money thru volume…
So I call this rumor off, YMMV
If Apple can sell for almost 6 times the cost of a VR headset the Vision Pro, they can definitely sell a to for 5 to 6X times the competitor’s tv.

It’ll be “our best TV yet”, it will be “magic” and it will take “courage” to do it.
It will come with optional 500$ stand and 800$ wheels if you wish .

It’ll be thinner, lighter and with fewer input / output, no more confusion on the back of your screen.

They will also organise in store “experience” so you’ll be able to blown away from it in public.

5000$ for the 64 go version with 8 gb , 5999 for the 128 gb version with 16 gb ram and 8000$ for the Pro version with 256gb with 16 gb, if you think your to is not fast enough there will be a Pro Max with a screen 2 inches bigger with 512 ssd and 24 gb ram.

You’ll change channel faster than ever.
Product to be Vintaged in 6 years And no more OS Support as the newer version has 1 gab ram more that is required for the new features.
 
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No way this happens - Apple missed the boat and now whatever Steve Jobs had 'cracked' is likely not relevant as traditional broadcast television is slowly dying to be replaced by streaming. In theory, the Apple TV app should have been the answer, but it relies on streaming apps integrating with it, which I believe Netflix refuses to do. Now streaming services are having to resort to ad-funded models I can't imagine they will be thrilled by the idea of a general app that can show content from any service as they would rather you watch more content (and therefore more ads) from their service.

In the UK, we have just had the launch of a new service called Freely which uses the internet for free-to-air television - it is the IP equivalent of Freeview (aerial) and Freesat (satellite) - which sounds like it would be a perfect app for an Apple TV (sadly it doesn't sound like there are any plans to launch an iOS/TvOS app yet).

Another idea for Apple in this space is similar to Car Play 2, where an Apple TV can control various functions of the TV (settings, picture modes etc) using an Apple-designed UI. Again, I can't see TV manufacturers particularly keen to hand over control to Apple and sacrifice all the advertising revenue that Smart TVs can dish out. I see the little known, but very successful advertising company TheTradeDesk has just announed an OS for smartTVs that is more likely to attract SmartTV makers than Apple...
People hype it up big time about jobs saying he “cracked it” but I bet it’s a lot less interesting than people think it is. It honestly could’ve just been an Apple TV box stuffed into a regular tv and him thinking it’s the most amazing thing ever
 
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Apple had their chance a decade ago to do this. I don’t think there’s even a small chance of them doing a tv. Especially with Apple Vision Pro supposedly being “the future of screens” and Apple working to make an entire line of products for that, I don’t see them back tracking and just making a generic tv set that cost twice what everyone else’s does.

If the technology eventually gets down to a pair of glasses, not only do they replace tvs and monitors but iPhones and iPads as well.
 
The margins in the TV market are waay to small for Apple to be profitable. If you would make a TV with a 90% profit margin (common for Apple) it would be too expensive for most people. Most TVs these days are sold at a small loss and are subsidised by ads.
 
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What if they made an Apple TV box that had like six HDMI 2.1 input ports on it, so it acts as a receiver, and a TV tuner built in. So it can act as a total replacement for the whole TV.
…except the TV screen - which has these inputs built-in already?

Ensuring that all the CEC, HDR, Dolby whatever surround sound and HDCP/DRM (!) gets passed through that box and its HDMI ports properly is too much headaches for Apple to deal with.
 
they should make a projector with built in Apple TV. TVs in general are fragile and take space in the room design that can be used better.
 
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Did anyone mention we really know nothing? And we didn't back in 2011.

I'd take a really big ipad/TV that is waterproof for my shower. I was at a fancy hotel last year that had one in the shower with a remote control. Crazy!
Bro full ✋
 
Gotta think outside the box, It will be a miniature sphere like the one in Vegas, you climb inside and watch on the screen that surrounds you, they can make them in different sizes to accommodate more people.

And like the AVP it will be very expensive.

Or they could make something cheaper like a sphere that projects to the outside, using some tech that wherever you’re sitting in a room you see the same image. Who hasn’t tried watching a movie with family or friends and been sitting too far to one side to see the tv correctly? IMG_1665.jpegIMG_1666.jpegIMG_1683.jpeg
 
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I bought a cheap $60 projector off of Amazon. While I was skeptical at first and had a poor early experience, I've since ironed out the setup wrinkles and I'd choose that over a large-screen TV any day!

I want Apple to make a 3D image projector! That I'd buy!
 
Did anyone mention we really know nothing? And we didn't back in 2011.

I'd take a really big ipad/TV that is waterproof for my shower. I was at a fancy hotel last year that had one in the shower with a remote control. Crazy!

This gives me shivers! Any shower longer than 10 minutes is a HUGE waste of water.
 
I would rather Apple pile resources into their software team to fix all of the stupid bugs that exist across all of their products before they venture into yet another underperforming overpriced piece of crap.

#sorrynotsorry
 
I’ll take mine with nano etched finish $$ - can already see this on the build to order checkout 😆
 
Given how intrusive (and annoying) smart TVs can be, I would welcome an Apple-designed, or at least Apple-powered TV with built-in Apple TV hardware. Better performance, easier to configure, and secure user data. 👍👍
 
I don't think it's that likely, but it's certainly not a ridiculous proposition and I'd be very surprised if the idea doesn't get dug up and at least evaluated within Apple every few years.

No way they will. The profit margin is too shallow for it.

Well, Apple would doubtless be able to charge a premium from "all-Apple" customers who wanted seamless integration... and while Apple's UI design chops aren't quite what they were in the good old days, they'll probably do a better job than TV manufacturers (I have a LG TV and the UI and remote are a hot mess).

Plus:

They would also make money selling things on it; Apple Music, Apple TV+, iCloud, apps, ect

Yup, that would be the justification. Not to mention keeping people loyal to Apple's hardware products, because it is bound to give the best experience when used with iPhones, iPads, HomePods etc.

Same reasoning as Amazon's Fire TV set, Sky Glass... Not sure how much of a hit those have been, though. Still, putting an Apple TV and a 4k panel in a nice box should hardly bankrupt Apple's R&D department.

Personally, I'm debating whether I need my Apple TV box given that my Smart TV has all the streaming services I need, and that a key ATV app for me - MrMC - is abandonware & could be better replaced by a Raspberry Pi running Kodi - it's almost hanging on me finding a better replacement for the horrible LG remote control.

An actual Apple TV set might actually get shortlisted if (hypothetically) I decided to replace my TV. Unlike an iMac used for general computing, the CPU would Just Have One Job to Do - stream 4k content - and I trust Apple to support it for... er... longer than most TV makers (which is a pretty low bar). Dealbreaker would be that I think it's against Apple's religion to put extra video inputs on a display - which is the insurance against the TV's "smarts" losing support, or needed to play the occasional DVD/blu-ray.
 
So what? They can easily sell it for $3,000-5,000 at a hefty 60% margin. Why? Is not about panel, it's about a brand, elegant design, convenience, ease of use and ecosystem:
I still don’t see most of these points as mass market appeal for a TV. Maybe Apple is trying to move into a more exclusive/boutique market (might explain AVP), but if they are not, they would want to sell a fair number of these devices. Most people looking for a TV are looking at a fairly narrow set of use cases and paying more simply because “Apple” won’t fly for them. Some will go for it, to be sure, but I question how many.

  • Apple brand
  • Futuristic design
This is of questionable value to most TV consumers. If “futuristic design” with all the built in functionality you suggest means it can’t be wall mounted or would look cumbersome if you do, it will be a hard pass for many.

  • 8K LG OLED panel
  • Premium Atmos speakers
Competitors could provide these as well.

  • Build-in Apple Smart Home hub
  • Free AppleTV / Apple Music subscription
  • Build-in MacOS acting as iMac jumbo. Use iPhone as air mouse
  • Webcam for TikTokers and business conference
  • App Store with millions of apps
Is it supposed to be a TV, or just a big iMac? Not sure about music, but ATV+ subscriber numbers haven’t exactly been stellar. Not sure it would be a draw. Some are OK with a webcam on a TV but many people are not. When I watch TV at home I am relaxing and not really caring much how I am dressed and I don’t want to think about it. Commercial/business use is more likely to use that feature than folks at home.

  • iPhone is instant remote out of the box
  • Apple Watch is instant remote out of the box
  • Apple AirPlay (connect your MacBook instantly)
60% margin easily
This sounds cool but in practice, most people will likely find these options LESS convenient than a simple dedicated remote.
 
They haven't yet figured out how to get the youtube app on the Apple TV working correctly - I doubt they could produce a TV that would be competitive.
Well, yes, but that’s Google’s fault. If Google worked on it instead, it could be good
 
I have a hard time believing that. Samsung TVs never receive Tizen upgrades, and they seem to release a new version every year. I have a 2016 4K model (with the darker UI, before it went all white) that a lot of apps have already dropped support for.
I have a 15 year old Samsung TV that doesn’t work for channels. But, I have an Apple TV connected, so it’s great. High speed on old TV
That’s probably also why I would rather buy the TV box that it sells now than a TV. TV displays would be great, and if it’s high quality even better, and if it would be connected to all my apple devices EVEN better, but, come to it, the TV box is just cheaper and can make my old TV work like a high-priced TV.
 
Safe prediction specs; essentially a large iPad Pro with tandem OLED at 4k (standard OLED I don’t see as a diffentiator) with built-in speakers/mic and camera (doubt TrueDepth or FaceID).
Unknown the chip type. A series or M series.
Likely $2k minimum based on iMac, iPad Pro and Studio Display pricing.

Likely an iMac style cable to a power brick with ethernet port.
BIG question is will it allow alternative display/audio inputs/outputs.

Another Big question I have is where tvOS can go? If it stays the same which is partially determined by chipsets available powering it and price of entry. As of now tvOS is mostly for streaming and streaming service aren’t increasing bitrate and 8K will not be a thing. So the only reason I can tell to significantly offer a more powerful computer inside is for real gaming. If it is a gaming oriented product it needs a controller in the box plus the remote.
 
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So what? They can easily sell it for $3,000-5,000 at a hefty 60% margin. Why? Is not about panel, it's about a brand, elegant design, convenience, ease of use and ecosystem:
  • Apple brand
  • Futuristic design
  • 8K LG OLED panel
  • Premium Atmos speakers
  • Build-in Apple Smart Home hub
  • Free AppleTV / Apple Music subscription
  • Build-in MacOS acting as iMac jumbo. Use iPhone as air mouse
  • Webcam for TikTokers and business conference
  • App Store with millions of apps
  • iPhone is instant remote out of the box
  • Apple Watch is instant remote out of the box
  • Apple AirPlay (connect your MacBook instantly)
60% margin easily

I paid $25,000 + tax for this amazing 8K LG 88 inch TV. But Apple can do even better and at a lower price:
View attachment 2454464
What are you watching in 8K on this TV? I'm genuinely curious. Also, this TV is far outside the optimal viewing distance for 8K, based off this photo anyway. You'd have to sit much closer to that TV than you are to view 8K content as it should be viewed, which would be approximately 3 feet from the screen.
 
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