It’s all just part of building the hype. Think about it. I’m not saying that people will necessarily find flaws with the X, but if they had weeks or even just days in advance to come in and see it, for one, it would reduce the insanity on launch day making it seem less epic. Instead of a ton of people coming all at once, getting caught up in the hype, and buying a phone on the spot, people would come in their leisure in the days leading up, and even if the phone lives up to their expectations, by the time they can actually buy one, much of the novelty may have worn off and they might start to have second thoughts due to the price or other factors. Apple, like any other company, wants to get you to buy on impulse before the shock and awe wears off.
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Will iphone X be on display at Apple stores prior to ordering?
- Thread starter upnorth85
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More than perhaps any other Apple product there is little point demo’ing the X. The two things people are likely to worry about are the notch and FaceID.
The notch you will either come to hate or come to ignore, I suspect. But a 5-minutes hands-on isn’t likely to give you a meaningful assessment of that (just a ‘knee jerk’ reaction).
For FaceID it’s not realistic for everyone to go through the learning process with a device in store to see what they think about it. You will need to set it up then use it for a period of time to know if it works for you and is acceptable.
So, buying with the option of returning really does seem like the best approach for consumers as well as Apple.
The notch you will either come to hate or come to ignore, I suspect. But a 5-minutes hands-on isn’t likely to give you a meaningful assessment of that (just a ‘knee jerk’ reaction).
For FaceID it’s not realistic for everyone to go through the learning process with a device in store to see what they think about it. You will need to set it up then use it for a period of time to know if it works for you and is acceptable.
So, buying with the option of returning really does seem like the best approach for consumers as well as Apple.
What you’re saying only applies to preorder addicts. The majority of purchases come long after release day and by then anyone interested with have played with the iPhone X.
True, but this strategy helps encourage a surge of day one purchases, and while it is the long term that matters, it sure looks good and helps Apple stock to be able to show off big numbers for launch day/weekend.
Are you weak minded, with poor impulse control and lacking financial maturity?
No?
Why worry about it then? I’m not.
I did exactly what I said earlier: I ordered my 8+ and hit the Apple store before my 8+ was delivered on launch day to demo it. If it didn’t live up to my expectations I wouldn’t have even bothered opening the box and would have returned it the same day.
Same tactic I took with the 7+, 6S and 5S.
Who says it’s a typoMost adorable typo I have seen in a long time! Where can we go to view you?
Whoa, why are you getting personal? The thread is about if/why Apple allows demo units in stores prior to launch. I was just explaining some of the possible reasoning why they don’t. I never said I was worried about anything. It has nothing to do purchasing decision.
Because it’s a poor sales tactic to excite someone on a product and not be able to close a sale. It would dampen the hype. Once people can hand over credit cards, that’s when they will let them see and hold a demo model of the phone.
Unlikely. To date, they've never had the new models on display before pre-orders, or even before shipping day. The first cay the models show up in the store is the same day customers start receiving them.
That employee was completely accurate. Apple never has their phones out early and the iPhone X certainly won't be any exception here.
They don’t do it because part of their whole launch experience is that people want to be the first ones to have the device. They want to be first. They want to show it off to people. On instagram. On YouTube. To do unboxing videos. To brag to their friends on Facebook. Whatever.
The point is that if you put demos in your stores so anyone can walk in and play with the goods ahead of time it totally kills your launch day hype. It kills the experience for people who want to be among the first to own it. It kills people queuing up overnight to be first in line. It’s totally against their entire marketing plan from the start of the whole iPhone thing.
They’re not gonna do it. They’re not gonna start doing it.
The point is that if you put demos in your stores so anyone can walk in and play with the goods ahead of time it totally kills your launch day hype. It kills the experience for people who want to be among the first to own it. It kills people queuing up overnight to be first in line. It’s totally against their entire marketing plan from the start of the whole iPhone thing.
They’re not gonna do it. They’re not gonna start doing it.
Look at the amount of hype that surrounds every new iPhone release, and the lines of campers outside of every store days before launch. So many people want to be the first to own one.
Apple stores do NOT want to deal with these rabid customers pawing at (and likely stealing) these new devices before they can be purchased. That would be a nightmare.
Not only that, but Apple distributes review units to journalists a week before launch, and the embargo on reviews lifts the day before release. Reviews all hit on the same day so that customers can get an even spectrum of opinions based on a solid week of use. Now, if journalists could get their hands on one in an Apple store in advance of that, it would mess the whole thing up. And we’d get rushed reviews based on limited hands-on time with the device.
We will never see one in-store before release. Those of us who must have it right away can preorder, but that comes at a cost. You must decide sight-unseen, and you have to deal with any initial issues that need to be patched. Thankfully, Apple has an extremely generous return policy. You have very little risk here.
Apple stores do NOT want to deal with these rabid customers pawing at (and likely stealing) these new devices before they can be purchased. That would be a nightmare.
Not only that, but Apple distributes review units to journalists a week before launch, and the embargo on reviews lifts the day before release. Reviews all hit on the same day so that customers can get an even spectrum of opinions based on a solid week of use. Now, if journalists could get their hands on one in an Apple store in advance of that, it would mess the whole thing up. And we’d get rushed reviews based on limited hands-on time with the device.
We will never see one in-store before release. Those of us who must have it right away can preorder, but that comes at a cost. You must decide sight-unseen, and you have to deal with any initial issues that need to be patched. Thankfully, Apple has an extremely generous return policy. You have very little risk here.
And the first to bend. And blend. And drop.
This reply is intended as humor. Thank you.
And the first to bend. And blend. And drop.
This reply is intended as humor. Thank you.
It’s only funny because it is true.
The last part is my disclaimer. A variation of it will be going on all my posts from now on.
This reply is intended as a serious reply. Thank you.
it sucks cause even the website doesnt show you real pictures of the design between different colours.
in the old days apple would post up 360* shots of the products so you can choose between colours and options
in the old days apple would post up 360* shots of the products so you can choose between colours and options