The iPhone and iPad provide lousy e-book reading experiences anyway, IMHO. The Kindle and e-ink excel for reading books. I own 3 iPads and 2 Kindles so I think I'm pretty qualified to make that statement.
Oh your so funny, you own 3 ipads and you do what with them? Can't wait to hear the come back.
I read books on the iPad perfectly and without any issue. I read magazines on the ipad and have never looked back at buying regular magazines. Considering how few if any advertising there is on the digital version I for one am very happy with the product vs the Kindle with that lame washed out technology and lag.
Sure not in direct sunlight but I stay away from direct sunlight as much as I can.
Considering Apple sells books, I see no big deal if Kindle App's goes bye bye.