It means enough to the people that will buy it and it means a lot to Apple shareholders.(I have no Apple stock btw) If Apple can sell, let's say, 10 million XRs, and 100,000 people won't buy it because the display is "subpar", who do you think Apple is more interested in?Once again, it will sell well because the other new iPhones are priced so much higher, it means nothing. It's gonna sell well because the display isn't complete trash, but it's still a step backward.
Kick and scream all you want, this thing is gonna sell like hotcakes and the people that buy it are gonna love it.