Wow, the Zune HD looks really impressive. I hope this will really push Apple to revamp the iPhone. I know that the 3GS is very impressive. But it's not impressive enough for me to upgrade from my 3G phone. I hope the next iPhone will have multicore to better handle multiprocessing, HD video cam, 5MP camera, OLED VGA screen, front facing camera and longer battery life. The HD feature in the Zune HD is cool but IMHO unnecessary if Pandora can run in the background. Just my 2 cents.