Will There Be An Apple Event in October?

[MacRumors]

It is typical for Apple to hold up to four events per year: one in the spring, WWDC in June, the fall iPhone event, and a fourth fall event that's Mac and/or iPad focused. Unfortunately, there are few additional product announcements planned for the final months of 2023, and it's looking like there won't be another fall event this year.

Earlier this month, Bloomberg's Mark Gurman told The MacRumors Show hosts that he does not expect Apple to hold an October event because the company does not have enough new products and features to justify it. Major new iPad and Mac launches are not expected until 2024, suggesting it will be a slow holiday season for Apple outside of the iPhone and Apple Watch.

There is a possibility that we will see at least one iPad unveiled in October, perhaps an iPad mini, an iPad Air, or an 11th-generation low-cost iPad, but these will be minor refreshes. iPad Pro models with OLED displays and M3 chips won't be coming until 2024.

We could also see at least one Mac with a new M3 chip, and this could be a MacBook Air, 13-inch MacBook Pro, a Mac mini, or a 24-inch iMac. Gurman said that if these products do come out in 2023, Apple is likely to unveil them via press release rather than with an event.

While Gurman believes M3 Macs could come out in 2023, Apple analyst Ming-Chi Kuo said recently that Apple will not launch new MacBook models with M3 processors before the end of the year, which may narrow down any M3 Mac releases to desktop models.

Apple did not hold an October event last year, but there were October events in 2013, 2014, 2016, 2018, 2020, and 2021.

Article Link: Will There Be An Apple Event in October?

 

[klasma]

Clearly there will be a surprise event where they finally unveil the iPhone 15 mini and 15 Pro mini.

 

[Sammy in SoCal]

Since the A17 Pro with the new 3 nanometer architecture failed to impress I’m kinda lukewarm at best with any Apple events in the near future. Ho hum….

 

[nutmac]

Considering how constrained TSMC's 3 nm fab is, I doubt we will see M3-based MacBook Air, MacBook Pro, and/or Mac mini. Apple might refresh much delayed iMac with M3, of course.

 

[Geekett]

Macbook air and iMac M3 please

 

[abatabia]

I feel like we are done save a press release spec bump, and even that I feel iffy about.

 

[Woochoo]

Pretty boring year from Apple, the only interesting product was the Vision Pro and that was just a presentation a year and a half before it's released. The rest was just more of the same (bigger MBA, better CPU Apple Watch, and the iPhone 12 Pro with USB C).

 

[abatabia]

Pretty boring year from Apple, the only interesting product was the Vision Pro and that was just a presentation a year and a half before it's released. The rest was just more of the same (bigger MBA, better CPU Apple Watch, and the iPhone 12 Pro with USB C).

Could not agree more. Going through the motions.

 

[emoore33]

Since the A17 Pro with the new 3 nanometer architecture failed to impress I’m kinda lukewarm at best with any Apple events in the near future. Ho hum….

Then why follow an Apple rumor site?

 

[Andres Cantu]

I have a difficult time believing Apple will unveil the M3 in any product before the Apple Vision Pro launches in Q1 2024. It would give a bad look to such an expensive product, since it has the M2.

I’m thinking the M3 products will be released at WWDC 2024.

 

[smorrissey]

Well they have tons of greediness and incompetence to display so i dont see the problem.

 

[steve09090]

Pretty boring year from Apple, the only interesting product was the Vision Pro and that was just a presentation a year and a half before it's released. The rest was just more of the same (bigger MBA, better CPU Apple Watch, and the iPhone 12 Pro with USB C).

Isn’t that what people want? Apple dominate a saturated market, even though they ALWAYS have the most popular phone and tablet and watch. But when they don’t come up with multiple revolutionary products every year, they say they boring or going through the motions. I find these people rather predictable and boring tbh.

 

[richinaus]

I have a difficult time believing Apple will unveil the M3 in any product before the Apple Vision Pro launches in Q1 2024. It would give a bad look to such an expensive product, since it has the M2.

I’m thinking the M3 products will be released at WWDC 2024.

My humble guess.......

consumer laptops + iPads + possibly iMac 24 -Oct 2023
Pro laptops + iPads + vision pro - March 2024

 

[goobot]

M3 iMac with Face ID and usb c accessories PLEASE

 

[steve09090]

Well they have tons of greediness and incompetence to display so i dont see the problem.

Define incompetence. Because I see a very competent business. The US business model invented greed. When Apple become the most valuable company in the world, even though they don’t make the highest profits, you criticise them for being the best at it. Go figure.

 

[steve09090]

My humble guess.......

consumer laptops + iPads + possibly iMac 24 -Oct 2023
Pro laptops + iPads + vision pro - March 2024

Agree. They don’t need a keynote prior to Christmas shopping. Just updated products for the masses.

 

[SpotOnT]

They just have to be new MacBook Airs coming in October or November.

The only reason I can think there might not be, is, if the 3 nm production is just going really really really really bad. Like maybe Apple was forced to wait for 3ne. Still seems like a rather big failure though.

 

[Kierkegaarden]

Apple's warning about the iPad and Mac revenue drop suggests that it does not expect to have products to entice customers during the holiday quarter, and that is in line with rumors.

Luca gave guidance for the 4th quarter, which ends Saturday. The new iPad Pro model that came out last year in October would have been reflected in sales for the following quarter.

 

[segfaultdotorg]

There will, but only if you have an Apple iEvent Pro subscription.

 

[GMShadow]

An iPad mini or Air spec bump could easily be done with a press release, and probably wouldn't have *that* big of a bump on the quarter.

 

[krell100]

I hope no October event doesn't mean M3 Macs get pushed back next year. I was hoping the 1-1.5 years between releases was the new norm.

 

[HobeSoundDarryl]

Considering how constrained TSMC's 3 nm fab is, I doubt we will see M3-based MacBook Air, MacBook Pro, and/or Mac mini. Apple might refresh much delayed iMac with M3, of course.

My guess is October press release iMac with M2, not M3.

Else Vpro months from now will be M3, not the announced M2.

Also, I don’t see an October M3 iMac because it would create buyer psychology that all other Macs are now a generation behind and all aware buyers should wait for the impending M3 versions. Apple likes easy holiday money too much to put that segment of purchases in jeopardy for the holidays. Make iMac go M2 and "the entire lineup is as up to date as possible- buy now for the holidays and enjoy our latest technology across the board!"

If M3 iMac is the only option, I suspect it is held for a 2024 launch (with several other Macs also on M3)... even if it is ready to ship now.

Also doubting iPad Mini 7 because we should be swimming in rumors about it right now. There's been ONE and it's end of September. As a huge iPad mini fan/user, I'd very much love to see a new 7 next month... but I suspect that is also out in 2024, solely on the lack of at least a few good rumors this late in SEP.

Between an M3 iMac or an iPad Mini 7, I think the latter has the best chance to show... just doubt it. But if there IS an M2 iMac update, then perhaps the same press release could surprise with a Mini 7 and that rumored Air update too. And that would seem to be about it for 2023.

 

[Tuck_]

Hoping we see the M3 macs sooner than later... I want to get a new laptop.

 

[Rafagon]

Macbook air and iMac M3 please

AWU2 that can properly update Complications! There's a novel idea!

 

[KingofGotham1]

Pretty boring year from Apple, the only interesting product was the Vision Pro and that was just a presentation a year and a half before it's released. The rest was just more of the same (bigger MBA, better CPU Apple Watch, and the iPhone 12 Pro with USB C).

A year and a half? It was announced in June 23’ for an early 2024 release.