iPhone X announced with edge-to-edge screen, Face ID, and no home button I love my iPhone. When I purchased iPhone 6s they were about $600 and through Sprint with a contract, I paid about $250-300 each. With that ratio, you could do the same for about $350-400. Does anyone here think that this price point, might be enough for a rude awakening for Apple and other phone manufacturers as the price is beyond other similiar devices like tablets. I could see people spending their money on tablets, and pulling back on phone expenses. My understanding there is a significant market for last generation iPhones.