I'm finding more sources with similar errors mentioning UEFI partitions needed.
http://forums.evga.com/tm.aspx?m=2041114
Windows 7 apparently does not do this install so Y So Jelly seems to be on the right track.
Options:
1) Convert partition scheme to UEFI without destroying anything
2) Fresh install from windows 8, UEFI partition, upgrade to Windows 8 so I can use my legal key if this still works, then upgrade to windows 8.1.
If anyone can get option 1 working, let us know.
http://superuser.com/questions/661311/windows-8-1-upgrade-fails-with-error-code-0xc1900101-0x20017
Do you have drive encryption enabled?