Seriously, think about it. I asume you've all seen pictures of the iPhone 4. What if these 'leaks' had in fact been pushed out by Apple to begin with? "Ah, but what about Gizmodo?" you may ask. Well, you get an engineer to leave a fake (in the sense that it will never reach production. Real in the sense that Apple built it.) next-gen iPhone in a bar, and watch everything just fall into place. Predictably, a tech journo ends up buying it from a shady middleman-type character. The journalist then goes and publishes information about the device. Apple *pretends* to be angry. Cupertino then calls the cops (hey, it was technically stolen property), which naturally throws even more attention on the story, and confirms its realness (or so we think...).
Follow this up by paying a nice some to a shifty Vietnamese businessman and he can push out some more pictures and videos shorty afterwards. This further confirms the realness of the device.
So, what use could Apple possibly have for this kind of public deception? To put it simply: to surprise us. By unveiling a newly redesigned iPhone as expected...only it looks nothing like what we thought it would. We are stunned. Shocked. Captivated. We drool.
And hey, it's not like Steve doesn't enjoy putting on a good show
So why go to all the trouble?
This is an interesting question, but there's a convincing answer: the danger of actual leaks. Apple's had some real problems with this of late. By tricking the public into thinking it knows what the next iPhone will look like, you can pretty much guarantee that any leaks of the actual next-gen iPhone will be disregarded. Brushed aside, if you will. "Pfft. We already know what the iPhone looks like. This must just be some Chinese Android phone...it is pretty though."
Now, I'm not saying for a moment that this will be the case. This is pure speculation on my part. But I wouldn't rule it out. And Apple is exactly the kind of company that would pull something like that.
Either way, we'll find out in about a week and a half. I can't wait
Molecule

Follow this up by paying a nice some to a shifty Vietnamese businessman and he can push out some more pictures and videos shorty afterwards. This further confirms the realness of the device.
So, what use could Apple possibly have for this kind of public deception? To put it simply: to surprise us. By unveiling a newly redesigned iPhone as expected...only it looks nothing like what we thought it would. We are stunned. Shocked. Captivated. We drool.
And hey, it's not like Steve doesn't enjoy putting on a good show
So why go to all the trouble?
This is an interesting question, but there's a convincing answer: the danger of actual leaks. Apple's had some real problems with this of late. By tricking the public into thinking it knows what the next iPhone will look like, you can pretty much guarantee that any leaks of the actual next-gen iPhone will be disregarded. Brushed aside, if you will. "Pfft. We already know what the iPhone looks like. This must just be some Chinese Android phone...it is pretty though."
Now, I'm not saying for a moment that this will be the case. This is pure speculation on my part. But I wouldn't rule it out. And Apple is exactly the kind of company that would pull something like that.
Either way, we'll find out in about a week and a half. I can't wait
Molecule
