Well I’m just pointing out thinness wasn’t something Apple only became obsessed with after Jobs died. Plus current Mac laptops aren’t any thinner than their Windows counterparts. Nearly every non-gaming laptop is super thin now.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
WSJ: Jony Ive Became 'Dispirited' After Apple Watch and Sometimes Failed to Show Up to Meetings
- Thread starter MacRumors
- Start date
- Sort by reaction score
Face it - if his father is having serious health problems his mind is likely not on his work and he is likely torn between his job and his family.
I somehow read those as two different things. Gold watch and partnership with Hermès.
Yep, the cancer spread to even the windows world (tho you can find thicker windows laptops that value performance and flexibilty over thiness). What was once a single line of apple laptops with compromises made in the name of thinness became ALL their laptop lines.
Mu guess is the rumored 16-inch macbook pro will be the first in a new line of mac laptops that DO value function over form.
Darth Tulhu
macrumors 68020
You are right about that, although I cannot remember what for.
But still, it wasn't the ONLY type of Apple laptop.
Somehow, I feel I digressed somewhere?
The point I was trying to make (and apparently failing to) is that Steve drove design at Apple. Without him, things went south and the article seems to confirm that.
Was Ive responsible for all the extreme blurred out effects in iOS and MacOS (volume/brightness overlays, QuickTime Player interface, resizing split windows in full screen, resizing window in Books application)? Did he have any business leading software user interface design?
Darth Tulhu
macrumors 68020
True. Thanks for the reminder. However, it wasn't the ONLY laptop. It wasn't the 2013 Mac Pro fiasco (where they REPLACED something).
That was Steve pushing the PRODUCT envelope (pun intended), a design that became the template for ultrabooks everywhere.
My point is there are windows laptops as thin as Macs that don’t appear to have the same keyboard issues. If the butterfly keyboard problem was just down to the laptop being to thin wouldn’t Windows laptops have the same issue?
Well somehow windows laptop makers were innovative enough to make the laptop thin while still using the reliable scissor-switch keyboards.
Apparently the only way apple could pull it off was to used a new, crappy, unreliable keyboard design.
And by the way, can any average person tell the difference in thinness between the 2015 and 2016 macbook pros?
Such a minute gain in thinness at a huge expense
A watch and a SmartWatch are not the same thing. Even if the Apple Watch couldn’t tell the time I’d still get it. Mind, it’s not very good at time keeping.
Surely everyone realised that as a new tech product, especially a 1st gen, it would soon be obsolete.
Although even when I’m celebrating I’m unlikely to spend more than 20 on a bottle of wine I know people who have spent around 1000 and more. And that’s lucky to last more than half an hour. Some people have money to burn.
Eh, not really. Apple has never been the first to do anything. They are simply the ones to perfect something and make it appeal to the masses. The iPhone was the first touch screen phone, yes, but it was not the first smartphone just like the iPod was not the first MP3 player and iTunes was not the first online music store and the App Store was not the first phone application store. Under Jobs, the iPhone remained 3.7" or whatever it was while other phones were larger.
Conversely, the Apple Watch was not the first smartwatch, but it is arguably the best on the market and most intuitive to use.
So I disagree with your statement. Apple does not take the risks they once did, but they are not a small, scrappy rapidly growing company anymore and the market is more mature than it was in the 2000s/1990s for their products.
Yep, that's why I always buy the cheapest option of AW. Usually the Nike+. I update every two years and sell the old one at a small loos. I don't mind paying $7 to $12k on a hi-end watch that can last a lifetime but never on a hardware watch that can last much. Makes no sense.
Tim Cook has come out and called the WSJ article for what it is - fake news.
https://twitter.com/DylanByers/status/1145799220537901056
I have always felt there were serious credibility issues with WSJ and Bloomberg.
https://twitter.com/DylanByers/status/1145799220537901056
I have always felt there were serious credibility issues with WSJ and Bloomberg.
Lets face it these items exist simply to add baseline options for people and they don't have to be beholden to the pennies for clicks advertising businesses.
It's fine if he stays or goes. The contributions of Jony Ive and his team have been legion, and certainly he has deserved a say in when and how he steps back.
Meanwhile regarding assorted Apple failures, they have clearly understood the truths of "nothing ventured, nothing gained." Apple popped the Newton out there and aside from a few insatiable early adopters, people said ok yeah right uh no thanks, rofl, lmao. Death Knell Counter must have been upped behind that thing, model after model. Then later came the iPhone. Hmm... Yeah I took one of those, damn straight.
What's between drawing board and assembly right now? Is it nothing? No, it's "something" and "something else" and etc., because Apple has been a company that's grown relentless in trying and learning and designing and eventually producing yet another great "one more thing". It's in their DNA as a goal.
I dare say the biggest challenge any tech outfit including Apple may face these days (past maybe beating the heat of computing power in tiny objects) is in overcoming the utter cynicism with which potential users of tech greet any product rolled out by any maker, and the blatant trolling (for free or otherwise) that's indulged in on social media.
It's too bad in a way, because the negative ambience surrounding tech rollouts may even now be dulling the enthusiasm of the next generation for honing design and engineering skills in the interests of helping make new computing gear... and it's their desire that continually upgrades corporate ability to profit from human curiosity, creativity and desire to master seemingly impossible challenges, and provides us with new unboxing experiences.
Some of the negativity following on news of Ive's changed arrangement is clearly lost on people who manage somehow to think that batting .450 is Hall of Fame territory... but that tech companies should fear dropping a pitched ball, should never strike out, and should not even just look hard at four pitches and settle for a walk instead of maybe swinging at one for a double.
Wake me up when we all hit .350 in our sandlot games. I was so bad at that as a kid that they made me pitch for both teams and never let me up to bat.
I never expect tech items to last more than 5 years. I was able to get a good 4 years out of my first AW until my BF broke it.
Darth Tulhu
macrumors 68020
Interesting. I wonder if it is ACTUALLY fake news. The feed below the link finds people asking relevant questions. And it's Tim's JOB to dismiss and or deflect such things.
In this day and age of complete distrust of news sources, I wonder why I don't hear much regarding retractions and libel lawsuits.
But there goes the pessimist and skeptic in me again...
Regardless, the truth will come out soon enough, when Apple's next products show up. I'm actually excited for the first time in a while!
I wonder if Apple will surprise and delight me like in the days of old. WWDC was a good start.
Until this post, I always felt you were a little to biased towards to be an arbiter of fair and balanced info. Your saying "fake news" just confirmed that in my mind. Nowhere in the posted email from TC does he use the phrase - "fake news". I read it three times to make sure those words weren't there.
Sorry but your credibility just took a nose dive as far as I am concerned.
And, maybe this applies and maybe not, just something to look at - https://www.adfontesmedia.com/#fox
Tim Cook has come out and said that everything WSJ has reported is basically untrue.
If that’s not the definition of fake news, I don’t know what is.
I think the simpler truth is that Jony Ive is tired and simply needs a break. This is Apple helping him to better manage the stress and expectations that he has been facing all this while. But that’s boring and what better way to spice it up than by throwing in more drama and conspiracy theories, for the purpose of drawing the clicks and views?
Another day, another Apple hitpiece to get the haters all riled up.
Last edited by a moderator:
Darth Tulhu
macrumors 68020
That is possible. I read somewhere that he'd been wanting to go back to the UK or something like that (I really don't care THAT much about this).
And I agree, "juicy" news are "fun".
In the end, all I'm concerned with is What Will Apple Do now?
But a story like this could potentially affect the stock price, so if fake, a libel lawsuit should put things to rest, I'm thinking.
...but then it was introduced as a completely new model line for people who wanted a thin laptop and wireless everything (hence the 'Air'). They didn't bet the farm on it by dumping the other MacBook models overnight. The Air only replaced the MacBook after a couple of years of evolution.
Same with the (fairly radical and initially controversial) 2012 MacBook redesign - if you didn't like it you could still buy a "classic" MBP, and that meant an updated cMBP with the same CPU as the new design.
C.f. 2016 when, although they did keep the 2015 model on, it was then already 18 months out of date, didn't have the latest gen processor, they'd dropped most of the options and (for most places outside the US) put the price up.
...anyway, just because "thin is good" doesn't mean "thinner is better".
One of the stand-out features of the Air was actually that they didn't gimp the keyboard just to save an extra millimetre - and gave it the same best-in-the-industry (and now mourned) keyboard mechanism as the unibody Macbook.
Seriously, Tim/Jony/whoever did it - what the heck? Everybody loved that keyboard once they'd got past "OMG! Chiclet! IBM PC Jr! Ha Ha!" and actually tried it. The entire industry copied it. What on earth were you thinking?
Understand, my issue is more with the words than the intent. Based on your location, Singapore, you may not be as upset with the term Fake News as I am considering the President of the USA basically coined the term in his attacks upon our 1st amendment which is freedom of the press. It's a sore spot with me. If it weren't for him, I probably wouldn't have taken umbrage with your use of it.
In the short run, there might be some fluctuations but I don’t expect anything to change in the long run. Apple is still Apple, and will go on to thrive and prosper.