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I'm no Cook fan, but its hard to deny that he's taken Apple to new heights that Jobs never did, where as Ballmer did the opposite.
I wonder how much of Cook's progress was a result of the momentum he inherited. Nothing ground breaking has come out in Cook's regime so far - bigger iPhones, bigger iPads, worse off laptops and everything is super expensive.

If the WSJ article is to be believed, the Apple Watch was mostly Ive and probably came to be about despite Apple executives and not because of them.
 
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My favorite part about the Watch is how easy it is to swap out bands. I’m wearing different bands all the time. For me fashion is more than just making an expensive gold watch. And I would be very surprised if Ive expected the gold watch to sell in mass quantities.

Honestly I wish Apple board would change the org structure. Make Tim Cook chairman and Jeff Williams CEO. Lisa Jackson could report directly to Cook but everyone else would report to Jeff. Then Tim can focus on those things he really cares about like privacy, the environment, human rights and there will be someone at the top to focus on real product development, not just how can we squeeze more money out of existing customers.

Band swapping is great. Just hope Tim resists temptation to make them inoperable from every other generation. We escaped with Watch S4 but I'm not convinced we won't see it in the short term and then how much support will there be for older models?
 
I wonder how much of Cook's progress was a result of the momentum he inherited. Nothing ground breaking has come out in Cook's regime so far - bigger iPhones, bigger iPads, worse off laptops and everything is super expensive.

If the WSJ article is to be believed, the Apple Watch was mostly Ive and probably came to be about despite Apple executives and not because of them.
lets see iPhone 1, $599. Cheap at the price.

And innovation is a personal moving definition...mine is: AirPods, HomePod, Face ID and etc.
 
This is pure conjecture. There were plenty of complaints about Apple products when Steve Jobs was running the show.
Well, aside from anyone here who happens to work at Apple probably 90% of this thread is conjecture and opinion ¯\_(ツ)_/¯

And yeah, you make a good point. There are always going to be some flops and some things which don't perform as expected.

I don't think anybody would accuse Jobs-era Apple of being complacent, though, and that seems to be the tone these days. (opinion)
 
I wonder how much of Cook's progress was a result of the momentum he inherited. Nothing ground breaking has come out in Cook's regime so far - bigger iPhones, bigger iPads, worse off laptops and everything is super expensive.

If the WSJ article is to be believed, the Apple Watch was mostly Ive and probably came to be about despite Apple executives and not because of them.
And while it performed well relative to the market, it didn't live up to even Apple's expectations for the Apple Watch.
 
This was sadly inevitable after Cook became CEO. Apple has increasingly focused on pleasing shareholders, which means operational efficiency, quarterly projections, short-term ROI and minimal risk. Apple got where it is because it was willing to take bold risks and lead the market in design and innovation, but Cook isn't a leader, he's just a caretaker. A very skilled caretaker, who can keep the boat sailing indefinitely, but not someone who can take them somewhere new and uncharted.'

Ive was the CEO Apple needed after Jobs' death.
Don't forget that Apple University is educating and training thousands of future designers and CEOs. Hopefully they won't bring all of Jobs' and Ive's poor qualities with them but there are many rising stars waiting in the wings once Cook steps down.
 
So Ive pushed for the expensive watch that flopped but was also frustrated by money-focused board members?
 
Yeah, I know... Well, sorta. I ran Linux for all of 6 months between my Windows and OSX days. You can make it what you want, or so ‘they’ say. I never got good enough with it to make it easily usable. I was just thinking that if OSX becomes just another Microsoft, then what’s left?
I used Linux for years for work (and Solaris, and BSD, etc.). Yes, you can spend all day customizing it to sorta kinda look nice and sorta kinda work like a Mac, but hope you don’t need much commercial software, and hope you don’t mind keeping a terminal window up and spending all your time tinkering constantly.

OSX is in no danger of being Microsofty. Just relax. It will be fine.
 
Well, aside from anyone here who happens to work at Apple probably 90% of this thread is conjecture and opinion ¯\_(ツ)_/¯

And yeah, you make a good point. There are always going to be some flops and some things which don't perform as expected.

I don't think anybody would accuse Jobs-era Apple of being complacent, though, and that seems to be the tone these days. (opinion)

Oh, please. They had a couple iffy years, but things are turning around. Now is not the time to be whining. We got iMac Pro’s, the new Mac Pro looks pretty great, we got a massive set of improvements to ipadOS, the ipad pros are better than ever, we’ve got Swift UI which is pretty remarkable even in its early incarnation, they replaced the entire file system without a hiccup, the series 4 watches are great, and after decades of an objective-c-centric design paradigm the transition to a completely new Swift-based flow is underway.

Hopefully the 16” MBP will solve the dumb keyboard and rethink the touchbar, at which point The only thing people will be left whining about is the notch, and those people are idiots.
 
Well, aside from anyone here who happens to work at Apple probably 90% of this thread is conjecture and opinion ¯\_(ツ)_/¯

And yeah, you make a good point. There are always going to be some flops and some things which don't perform as expected.

I don't think anybody would accuse Jobs-era Apple of being complacent, though, and that seems to be the tone these days. (opinion)
Sure. But a perfect example is Apple cables. I could post numerous photos of frayed cables from the Steve Jobs era. Yet most hot takes I’m seeing the past few days are [insert product or feature I don’t like] exists because Steve wasn’t there to reign Jony in. While at the same time some of these people are saying he’s been checked out for years. So he’s been checked out yet every decision they don’t like is his doing. I’m sorry but both can’t be true.
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So Ive pushed for the expensive watch that flopped but was also frustrated by money-focused board members?
How could it flop when it was never designed to be a big seller?
 
“Ive also grew frustrated as Apple's board became increasingly populated by directors with backgrounds in finance and operations rather than technology or other areas of the company's core business.”

Yep. The money-hungry era.

And it might well be the fall of Apple if they aren’t careful
 
And it might well be the fall of Apple if they aren’t careful

Remember that apple lost some technically-inclined board members because they started competing against those board members’ companies. It’s an inevitable result of apple competing in more markets.
 
First we lost Scott Forstall, now Ive is leaving.
Mr. Cook is a very gifted manager...
 
I don’t have a problem with operations people running Apple. It’s a complex company and that skill set is probably best placed to understand all of the pieces on the board.

In fact if you have truly amazing creatives, computer scientists and product people you don’t want them running the company or even managing vast departments of people - you want them working on amazing products.

It’s difficult to predict if this is ‘the beginning of the end of Apple’. Innovation tends to happen in waves. The smartphone wave is subsiding. Let’s see how Apple fares in catching the AVR & electric car waves & then we can judge.

Finally, is Cook as good as Jobs? He’s obviously a truly exceptional CEO but Jobs was one of the few business geniuses of his generation (and probably of this era).
 
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Well, the iPhone, iMac, Mac mini, MacBooks all have the same tiresome designs from years ago. If i wont show up on meetings I’m expected I probably would be fired after three times.

I can understand Ive is getting tired after working at Apple for that long, but I don’t understand that Such a big company like Apple is so dependent on one guy. Years of same designs must have rang an alarm in Cook’s office.

Although Ive probably did a great job in the past... since the design of the ‘designed in California book’ it all became stagnant. Not good when you’re in technology.

Every company is paying attention to design these days and some of them even surpassed Apple years ago.

It’s time for Apple to fire on all cylinders again. When they were the underdog years ago, the company seemed 600% more productive and vibrant as what it is today.
 
Don't forget that Apple University is educating and training thousands of future designers and CEOs.

you must be dreaming - Apple U program is reserved for TOP 100 talent and they don't change every year...
 
Ive: “wah. Apple is too concerned with operations and finance and not design.”

(Apple replaces perfectly good keyboards with new butterfly design to shave a few mm off the design and eliminate backlight bleed.)

(Apple has to constantly replace entire top of case, including main board, to fix broken keyboards.)

(Because, you know, “profits before design.”)
 
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Apple will never again be the company it was prior to 2011. There is not going to be another Steve Jobs. No one can replace him. To me this is a sad story about Jony Ive finally realizing things were never going to be the same again and wanting to move on.

Nothing stays the same forever, and if did and was in the tech biz it would have croaked anyway.

Some think, as I do, that there's a season if not just one reason for everything, and this was Tim and Jony's time to decide how to begin a transition in a way that wouldn't shake the company (or the Street's view of it) to its foundations, no matter WHAT was the impetus for discussions resulting in the new arrangements.

Others of course have other opinions. :cool: Time will tell. I'm always up for Apple's next keynote.
 
I don’t have a problem with operations people running Apple. It’s a complex company and that skill set is probably best placed to understand all of the pieces on the board.

In fact if you have truly amazing creatives, computer scientists and product people you don’t want them running the company or even managing vast departments of people - you want them working on amazing products.

It’s difficult to predict if this is ‘the beginning of the end of Apple’. Innovation tends to happen in waves. The smartphone wave is subsiding. Let’s see how Apple fares in catching the AVR & electric car waves & then we can judge.

Finally, is Cook as good as Jobs? He’s obviously a truly exceptional CEO but Jobs was one of the few business geniuses of his generation (and probably of this era).

Look at past 5 years of Cook's hype in interviews about product pipeline and compare that with what they actually delivered - I nearly cried at the amount of fluff & BS... He can't stand the idea of introducing any new product himself, meaning he has no clue why we should buy them. I'm having very hard time imagining him introducing ANYTHING new from now on, just iterations and maybe better sameness. Even when he's parroting Steve's mantra about Apple being on intersection of liberal arts etc it just sounds so dishonest.

Board is a mess, products are mediocre or discontinued, Mac/iPad product range is confusing, new stuff is priced out of range of many old time Mac users.... feels like 90ties deja-vu all over again

When I saw the announcement what immediately came to my mind was the proverb that "people don't leave companies, they leave ****** bosses". If WS and investors haven't realized it by now, the emperor has no clothes - Cook has turned Apple into yet another boring enterprise. If the Patently Apple take on the WSJ article is true and that Cook leaked the stuff on Ive not attending meetings then I'm pretty sick of this guy that can't stand criticism.
 
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