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No, no, no! This is BAD!
Who is going to do the voiceover to the next products video presentations?

On a more serious note, if true, he will be heavily missed. His genius is behind almost every Apple product I handle and wear and love. This is going to be worse than losing SJ.
Actually, in the past, various Apple executives appeared on Apple videos, like Rubinstein, Schiler, and recently even Federighi in addition to Ive. But then the videos started with just Ive doing the voice overs (I think it's around the time where he rarely showed himself anymore on stage). I was quite disheartened because I feel it was better when various teams had a say in the product, not just Ive.
 
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I’ve said this previously, but it is worth repeating. Jony leaving isn’t surprising, not because of his missing Steve, or because he doesn’t like the focus on supply chain, but rather because he is a designer that has increasingly become stuck in a business that produces but a handful of products that require his attention.

He’s had a hand in designing so many market changing products and although Apple surely has more products in its future that will do similarly, but Jony is no longer the rockstar needed to help develop product.

And as a designer, when you’re relegated to only working in the minutiae it can drive you to move on and look for other opportunities to more fully engage your skill set. That’s what Apple Park did for him, but it’s done and he needs another similar project to more fully utilize his capabilities.
 
I love a lot of Jony's designs, with a strong exception in the case of mouse-design, which is terrible, and hint to his love for form over function, and thinness at all cost.

Now, thinking about Mac laptops, I have no trouble with getting rid of ports in favour of one versatile kind; nor have I any problems with the butterfly keyboard (had the 1. generation for a while); and I do love things to get thinner and lighter, but I still think the MacBook/MacBook Air are too constrained with their 5/7W CPUs, and adding a bit more space for (a quiet, but effective) cooling system, would make a huge difference (IMHO).

Same thing with the camera bulge on the iPhones: Just add a mm or two to the whole phone, and use the space for increased battery size or something else useful, and everybody will be happier... (disclosure: I use an Apple leather case on my iPhone 7 plus, and intend to get a similar case when I replace that, probably this fall, but the bulge still irks me...)
 
And for a guy like that we lost Scott Forstall. He could recognize bs and had guts to say it and for that he was fired. I hope Tim Cook is able to see his biggest mistake now.
Err, the mistake was Forstall's, and the rest of the executives (including Ive) agreed with Cook. Stop spinning stuff just because you're Forstall's fanboy. Mistakes happened (Apple maps), but when one went rogue and denied any accountability (Forstall was taking teams out to run his own side projects outside the knowledge of other Apple executives and Cook), a company as big as Apple cannot afford to have that.
 
And for a guy like that we lost Scott Forstall. He could recognize bs and had guts to say it and for that he was fired. I hope Tim Cook is able to see his biggest mistake now.
You mean Scott Forstall, the same guy that brought us that stinking turd of an app called apple maps, or that he hung on skeuomorphism so long that the iOS interface was looking so dated. He brought a lot of positives to the table, but he was no Steve Jobs and he messed up with apple maps. Yes, Cook pushed him out because he didn't need a rival. Steve Jobs personally hand picked Tim Cook to run the show, and its not like Cook hid his abilities and short comings. Jobs knew what Cook was about and chose him.
 
When the iPhone started out, Apple were the forefront of technology and first with everything.
Today Apple’s late to the game with everything from iPhone design, watches, to music players. Possibly disillusioned with Cook moving forward.
 
I have to say, regarding the apple watch, except for the most ardent Apple fans, most people saw that high end apple watches were not going to be popular, even amongst the rich and ultra rich. Why buy a watch for that much and have it only last a few years ¯\_(ツ)_/¯

I have the first generation apple watch and it barely functions, only after 4 years, can you imagine someone dropping a 1,000+ or more on a rolex and it only lasting a 4 years? Not likely.

They might have thought that it is the same as with the iPhone as people seems to have no problem to ditch these $1000+ phones every 1-2 years.

For me a watch is totally different because it is a personal item that becomes a kind of "part of the body and personality". I would never exchange my Omega Speedmaster or Seamaster against a disposable Apple Watch because of this...
 
Ive is a great designer, but he needed a CEO who understood design, could challenge it where necessary and then when it was right make it happen without all the red tape and bean counting. Tim Cook isn't that type of CEO, he's an ops guy not a product guy.

It doesn't have to be the CEO, but the CEO does need to surround themselves with the right people so that operations decisions get made by operations people, sales decisions get made by sales people, and design decisions get made by design people. That doesn't appear to be happening at Apple at the moment.
 
As for Ive leaving, I think its a good think as Apple could use an infusion of fresh blood and new designs, the thinness mantra on their products has gotten old and while it has produced some nice designs, but maybe a changing of design language will punch things up again.
 
My point remains, especially since the story specifically mentions the 17,000 gold apple watch.

How likely is it that someone who purchases a Rolex watch is intending for it to be their only watch? They'll probably have a whole collection, just like sports cars.
 
So is this part supposed to be in favour of Jony Ive or against him?

In hindsight, the killer app for the Apple Watch is health tracking, and making it an elite fashion accessory makes little sense when it's still a computer at the end of the day with a limited shelf-life.

I love my Apple Watch, but considering that I will likely have to upgrade it every 3 years on average, it makes little sense to get anything beyond the entry-level sports model.

Yes, I always thought it a very bizarre idea to market the Apple Watch as a luxury item costing 15.000 EUR/USD or more.

Watches that command those kinds of prices (e.g. Breguet, Patek Philippe, ...) are hand made by Swiss craftsmen and will last their owners a century or more. If you buy one of those watches and take proper care of it, you'll probably hand it down to a (great) grandchild someday.

An Apple watch, not so much. I was quite happy to see Apple let go of that crazy idea. Jony Ive has done great things for Apple, but his ideas about the market positioning of the Apple Watch were just wrong.
 
Hmmm... to me that equates to 'rushed'. Macbook Pro keyboard among other things...?
For all we know, Ive simply was forcing the new thinner design, and the engineering team was stuck having to come up with a rushed solution for the keyboard. It happened many times at Apple where the engineering teams were pushed to the corner in the name of design. Antennagate, the G4 cube, etc. Sometimes, the engineers came up with a brilliant solutions, but other times, you cannot beat the law of physics (bendgate).
 
IMO it's a bit lame for us to try and bash Ive's character from the peanut gallery, because we don't know what it feels like to have spent many years prior operating at a level as high as he did.
 
Ive is a great designer, but he needed a CEO who understood design, could challenge it where necessary and then when it was right make it happen without all the red tape and bean counting. Tim Cook isn't that type of CEO, he's an ops guy not a product guy.

sometimes, when looking at photos and videos of the two together discussing a product after launch, it's almost as if it's the first time ive presents the product to cook, describing every little detail to him. with jobs, he'd go in detail himself.
 
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