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I’m subscribed to HBO but I did it through apple which I suspect millions have. So perhaps they have leverage in that sense. Not having to sign up with a different account, creating another user account, with another separate billing to track is quite convenient in today’s streaming age.

Do you pay a cable company for internet service?
 
I’d pay 10 bucks just for game of thrones.

HBO at 10 a month is a steal

You mean $10 for the month (or two) that the new episodes of Game of Thrones is aired, or $10/mo for the whole year? Seems dumb to pay $120/yr for 6 weeks of GoT and 46 weeks of junk.

Not that we watch it, but if we did, just wait for one of the free weekends and watch it then. FOR FREE! Same for Showtime and Starz. Even on free weekends, there ain't nothin' worth watching.
 
Apple have a livestream running now at the Steve Jobs Theatre. It's also being reported by The Verge.

https://www.apple.com/apple-events/livestream/

The video is stylized to look like a CRT television set, and has been switching between a handful of different angles of the theater. Presently, the theater’s screen has a classic Apple screensaver on the screen, although some Twitter users have spotted some other things pop up on the screen, like a screenshot of an incoming call from Captain America himself, Chris Evans. It seems likely that that’s a nod to the shows that Apple is expected to unveil, as Evans is starring in one of them, an eight-episode thriller series called Defending Jacob.

Another Twitter user pointed out that this isn’t likely a live stream of the theater, noting that the company is probably in the midst of rehearsing for tomorrow’s event.


The thing driving isn't a self driving car is it?
 
No way it will be that cheap. Anybody noticed a trend with Apple lately in every product line and service? It certainly is not "affordable".
 
My guess is for the TV app to be an aggregator of programs, not networks, with the content providers being paid for each viewing. So in that case HBO et al. would decide to include whatever programming they wanted, and there would be one flat monthly fee paid to Apple by the customer.
 
Services. Services. Services.

Eddy Cue is now the most important and influential person at Apple and a cert to be the next CEO.

Siri sucks. Apple Music is the worst of them all (including Deezer). Apple Maps is complete and utter garbage. We'll only use iCloud because it's literally the only option.

Funny how the most incompetent division will lead the way for the future...
 
It will be super hard for Apple to compete in this market, with Netflix and Hulu having such a huge head start. I can't believe the great content both providers have, but if Apple can do it also, I will pay for it. I dumped DirecTV over three years ago and have been lovin' it ever since.

What I don't like, is paying for HBO and STARZ, to get their content. (True Detective, Ray Donovan, GoT, etc)
 
And what does that have to do with running a multi billion dollar consumer electronics company?
Well you asked why no other company has hired him. It's because he's busy being an award-winning Broadway director which shows his level of creativity, leadership and ability to succeed in both tech (Apple) and liberal arts (live theater). That kind of skill set can come in handy in leading a company like Apple that lives at the "intersection of technology and liberal arts" as Steve Jobs once put it.
 
AT&T gives me HBO for free so I hope Apple has other tricks up their sleeve.

its typically a $15 add on IF your service offers it. Even the revamped directv now packages are jumping in price and rearranging some of this. My guess is apple will have a base VOD streaming package you subscribe to and you can add premium content such as HBO similar to amazon prime video. $10 per premium channel is a very good deal, given our lack of details.
 
My guess is for the TV app to be an aggregator of programs, not networks, with the content providers being paid for each viewing. So in that case HBO et al. would decide to include whatever programming they wanted, and there would be one flat monthly fee paid to Apple by the customer.

This is what I want. One fee to watch whatever I want. Just like Apple Music.
 
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No way it will be that cheap. Anybody noticed a trend with Apple lately in every product line and service? It certainly is not "affordable".

Except when they gave away 4K for free to people who previously purchased the movies and any new movies you got 4K for “free” unlike Vudu which charges a premium (they since matched Apple). Like that?
 
You can already do all of these things with Roku. It is only Apple only people that are in the dark. I subscribe to Netflix, HBO, Starz, and CBS and all I need is a Roku stick. There are over a hundred channels on offer. You can get all the major channels through Amazon Prime as well. Apple is late to the party, but if you only live in an Apple world then this is news to you.
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Apple of 1980 is not the Apple of today. Many companies change focus. Less and less people buy dedicated computers or laptops.

Keep hoping they release an updated Mac Pro for the 300 people who still want one

Ohh. Burn, but unfortunately very probably true.
 
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But are they finally give us the option to auto play tv episodes again? I've stopped buying any TV from Apple because I can't autoplay the next episode.
 
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Well you asked why no other company has hired him. It's because he's busy being an award-winning Broadway director which shows his level of creativity, leadership and ability to succeed in both tech (Apple) and liberal arts (live theater). That kind of skill set can come in handy in leading a company like Apple that lives at the "intersection of technology and liberal arts" as Steve Jobs once put it.
So because he and his wife were co-producers on one broadway play that means he should be running Apple and no one else has hired him because only Apple cares about liberal arts?
 
TV content has been commoditized, so the only distinction is price and complexity. The name on the service doesn't matter any more.
 
Beside decent content, all I want is 4K HDR iTunes/Netflix/Prime streaming support on my Macs.

All the iMacs since 2017 have the hardware to support its DRM, as do the all the 2017 MacBook Pros and even the 2017 12" MacBooks.
 
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I don’t watch sports. Which sucks since all the sports people are the reason TV in general costs so much.

I agree 100%. ESPN is "popular" mainly because it's parent company (ABC Disney) insists on mandating all carriers bundle ESPN into their packages if they want to carry ABC, Disney, A&E, Lifetime, etc. at all. The cable/satellite companies then have to pay a per-subscriber fee for ESPN even though there are many that don't watch sports.

All that artificially inflated ESPN's revenue and the consumers' costs. It finally caught up to them in the last few years as cord-cutting became possible and people signed up for services that didn't include ESPN. Now ESPN has nowhere near the revenue they did because they simply can't compete on their own and on-air talent is being scaled back in favor of more actual sports. ESPN is a perfect example of what can happen when the revenue stream is not dependent on the quality of the product.

That is exactly why I think a la carte pricing should be standard with certain groups of similar programming offered as bundles. The media companies are preventing consumers from having the choices they want.
 
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The future is now lol. Many people watch streaming video on their computer, iPhone or iPad.

I don't think so. More and more people own smart TV's and all of these services are on offer. Most people I know prefer watching their 4k 50 plus inch TV than a tiny (by comparison) tablet or computer screen. There is nothing "futuristic" about stating at an tiny iPhone screen. Why do you think Apple needs to make deals to get AirPlay going?
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Amazon charges $15 per month for HBO, same as HBO's direct-to-consumer product HBO Now. The $10 price for HBO through Apple would be a pretty serious discount. My suspicion is people will have to be subscribed to Apple's service ($30-40 per month) to have access to that $10 HBO price.

I only pay $10 for HBO through Amazon, but this might be because I also have Amazon Prime.
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I'm not missing your point. I am telling you that Apple has had the same damn thing forever. You are acting like they copied someone else. In fact, HBO Now was exclusive to Apple TV back in 2015. Why do you seem to think people are not able to access that content through Apple right now? Hell, I re-subscribed to HBO through my iPhone several weeks ago. This is not a hard thing to do through Apple, right now...regardless of the "new" service.

Back to MY point. $10 per month for HBO does not make sense. That is a 33% discount over what people are currently paying for it through Apple and every other service that provides it. I suspect to get the $10 price, people have to also shell out $50 per month for Apple's other TV service.

No he is right. There is a difference between HBO Now, which is limited and subscribing to the channel. Having done both I can tell you that the above poster is correct. This is Apple copying what has already been done by Amazon.
 
But are they finally give us the option to auto play tv episodes again? I've stopped buying any TV from Apple because I can't autoplay the next episode.
Huh. Autoplay is the first thing I turn off in any streaming app. I can't stand it, and I'm quite capable of hitting a button to get the next episode going when I am ready.
 
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