Originally posted by h'biki
Who knows. the iBox is purely speculation on my part, but I think everyone is pretty damn sure Apple needs an entry level tower including Apple.
Here's the thing. The average individual consumer generally does not upgrade his or her computer. This is generally true, not universally true. The average consumer buys a computer like a television: take it home, plop it down in the corner, and forget about it. What you're talking about is not compatible with that approach. You're talking about a computer with lots of cables and moving parts that requires more space and an external monitor and so forth and so on. That's not generally what the average consumer wants.
So poof. The business case for a low-end modular configuration just disappeared.
Who buys inexpensive modular computers? Hobbyists, mostly. People who like sticking a new hard drive into their computers, or a new graphics card, or what have you. These people were Apple's target market in the early 1980's; heck, they were Apple's
only market. This is no longer true. Now Apple's target markets are creative professionals (they own that market) and individual consumers (they are gaining mindshare and marketshare in that market). Neither of these markets would be well served by a low-end modular offering.
There are always going to be people who will not pay any more for a computer than their perceived value of the sum of the component parts. These are the "I can build it myself for less than that!" people. Apple does not care to cater to these people; Apple's goals are orthagonal to those people's goals.
This is neither good nor bad; it just is.
(Oh, and all this talk about what Apple needs to do to stay in business? Drop it, okay? I don't want to take the time to go get my 10-K's out of the basement right now, but Apple has posted a profit for something like 18 of the last 20 quarters. They're doing just fine. If Apple merely keeps doing what they've been doing since about 1997, they're going to continue to be around for a long, long time.)