Xiaomi Plans to 'Catch Up and Beat' the iPhone Following Mix Fold 3 Announcement

[MacRumors]

Xiaomi founder and chief executive Lei Jun this week said that the company is using Apple's iPhone as a benchmark to "catch up and beat it one day" (via South China Morning Post).

During the announcement of its latest flagship foldable smartphone, the Mix Fold 3, Lei repeatedly compared the new device to the iPhone 14 Pro Max. He stopped short of mentioning Xiaomi's aim to become the world's biggest smartphone vendor, a goal he first mentioned in August 2021.

Lei often attempts to characterize Xiaomi as a major rival to Apple, but the company's $40 billion market capitalization pales in comparison to Apple's almost $3 trillion valuation. Nevertheless, in the second quarter of 2021, Apple's iPhone sales were briefly surpassed by Xiaomi for the first time.

Xiaomi is actively aiming to capture the global high-end smartphone segment. Last year, Lei described competition with Apple as "a war of life and death." Xiaomi reportedly intends to attract more customers by distinguishing itself from other major Chinese Android smartphone brands that are also targeting Apple's lucrative high-end segment by focusing on user experience, as well as filling the void left by the likes of Huawei.

The Xiaomi Mix Fold 3 features an 8-inch AMOLED display, a 5x periscopic zoom camera, Leica optics, Qualcomm's second-generation Snapdragon processor, and 50W wireless charging. It starts at $1,240 and is currently available in China only.

Article Link: Xiaomi Plans to 'Catch Up and Beat' the iPhone Following Mix Fold 3 Announcement

 

[abatabia]

Cute, but they won’t. They’re welcome to try.

 

[bigjnyc]

Shoot for the moon! Dream big!

 

[NEPOBABY]

Nah they'll end up even worse than Huawei.

Especially if it is found out they were flooding the global market with cheap subsidised phones that phone home to you know who.

 

[lkrupp]

They all want to be the next Steve Jobs. That ain't gonna happen.

 

[Aratim]

would rather buy this than xiaomi

 

[Born Again]

Competition is great! Maybe Apple will be forced to keep their prices competitive. Anyone rooting against Xiaomi doesn’t understand the impacts long term to consumers.

 

[Eldaerenth Faexidor]

It’s very hard - for basically any company in the world - to compete with Apple’s technological exceptionalism.

 

[addamas]

With their Software Development Quality Control nobody should be worried

 

[coffeemilktea]

mentioning Xiaomi's aim to become the world's biggest smartphone vendor

It starts at $1,240 and is currently available in China only.

I suppose it's too much to ask that they sell their phones in more than one country.

 

[Apple Knowledge Navigator]

Any competition is good, regardless whether you like their products or not.

 

[ninethirty]

We'll beat your massively successful phone with a solution in search of a problem phone fad, we swear!

 

[dwaltwhit]

I plan to lose 50 pounds by Christmas. The best laid plans of mice and men often go awry

 

[one more]

I just like iOS too much to even consider anything else.

 

[atomwork]

I used the Motorola Star Tec phone. But I don't like any of the new flip phones; you see the bend.

 

[the future]

So, company that isn‘t #1 wants to „catch up with and beat“ company that is #1.

In other news, water is wet.

 

[Flamingdeathbolts]

$1,240 thought. Why enter the market and price yourself higher?

 

[MacsRgr8]

At least he got attention

 

[klasma]

Hardware alone won’t cut it. The main obstacles are Android, and Google services.

 

[masotime]

Lei often attempts to characterize Xiaomi as a major rival to Apple, but the company's $300 billion market capitalization pales in comparison to Apple's almost $3 trillion valuation.

<deleted> - misinformed by Macrumors - the market cap is HKD$300 billion, bad comparison to $AAPL's USD$3T.

 

[STC1709]

lol bum china crap, no thanks

 

[TruthWatcher412]

Aren’t all tech companies in China technically controlled by the CCP? So this one, TikTok, etc.?

 

[cocky jeremy]

Do they even sell phones in the US?

 

[Guacamole]

Chinese phones no thanks

 

[FaustsHausUK]

They can catch up and beat the iPhone on a spec sheet, but so much of the iPhone experience is hardware/software/service integration, an area where even Google struggles to compare in some respects. I'm not holding my breath.