This kind of reminds me of the RIM CEOs when it was obvious that BlackBerry was a dead-end platform. They doubled down, swearing that if they just did their best like they'd always done before, they'd get all their marketshare back in the smartphone business.
It starts to happen in a trickle, and then suddenly the company you founded is bankrupt and a footnote in history. When CEOs talk like this guy is talking, it always reminds me of RIM or 90s Apple.
Or Nokia.