Xiaomi Unveils Mi 8 Smartphone With iPhone X-Like Notch Design, Vertical Dual-Lens Camera System, and Animated Emoji Features

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 31, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Chinese technology firm Xiaomi held a product launch event in Shenzhen today and unveiled the Mi 8, a 6.21-inch OLED smartphone that most observers would agree bears more than a passing resemblance to Apple's flagship iPhone X.

    Xiaomi's Mi 8 isn't the first recent smartphone to sport an iPhone X-esque notch and probably won't be the last, but there are several other similarities between the two devices that are worth highlighting.

    [​IMG]
    Xiaomi's eighth-anniversary Mi 8 AMOLED smartphone

    For example, the cellular signal, battery, and Wi-Fi symbols sit either side of the notch, just like in iOS 11. In addition, the higher-tier Mi 8 model features the Xiaomi equivalent of Animojis as well as facial authentication - two tentpole features of Apple's iPhone X.

    Flipping over the Mi 8 reveals a rear dual-lens camera system in vertical orientation, giving the back of the device an appearance that could be easily mistaken for Apple's smartphone.

    The naming convention that Xiaomi has chosen for its new phone also arguably takes a page out of Apple's playbook - the Mi 8 follows the company's previous Mi 6 model, jumping a number in order to mark Xiaomi's eighth anniversary in the smartphone business.

    Apple's iPhone X, pronounced "ten", skipped the number 9 and adopted the more flashy Roman numeral to reflect its next-generation technology, while also being a nod to the iPhone's tenth anniversary.

    In terms of specs, the Mi 8 packs a 20-mexapixel front-facing camera, while the rear dual-lens array features two 12-megapixel cameras. Xiaomi claims the device's onboard dual GPS enhances location accuracy. This is also the first Android smartphone to use Qualcomm's new Snapdragon 845 chipset, which features on-device AI processing and a Gigabit LTE X20 modem.

    [​IMG]
    Xiaomi's eighth-anniversary Mi 8 AMOLED smartphone

    The company also announced a premium Explorer version of the Mi 8, which comes with a pressure-sensitive integrated finger scanner and a semi-transparent rear chassis.

    Xiaomi's devices, ranging from televisions to tablets, have been publicly criticized in the past for heavily borrowing design elements from Apple's iPhones and iPads and adopting marketing materials tactics similar to Apple's.

    In the most recent case just last year, Apple won the right to prevent Xiaomi from registering its "Mi Pad" mobile tablet device as an EU trademark because the name was deemed too similar to Apple's iPad.

    The Xiaomi Mi 8 will be available in China beginning June 5, starting at RMB 2699 ($420), with a smaller 5.88-inch sized "SE" model available June 8 and priced from 1799 RMB (or $280). The Mi 8 Explorer Edition is priced at RMB 3699 ($520) and will be available at a later date.

    Xiaomi has recently made a push into European markets, so it stands to reason that the company's latest smartphones will make their way over there in the not-too-distant future. Xiaomi hopes to enter into the U.S. smartphone market by the end of the year.

    Article Link: Xiaomi Unveils Mi 8 Smartphone With iPhone X-Like Notch Design, Vertical Dual-Lens Camera System, and Animated Emoji Features
     
  2. elmancho macrumors 6502

    elmancho

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  3. Jerion macrumors member

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    As iPhone cloning goes, Xiaomi seems really quite good at it.
     
  4. jsmith189 macrumors 65816

    jsmith189

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    They don't even try to be subtle lol. iPhone Xiaomi, if you will.

    [​IMG]
     
  5. deckard666 macrumors 6502

    deckard666

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    Might head over to the Fandroid forums in a bit to see how they're presumably now embracing the notch now that every Android phone and its mother has got one.
     
  6. AngerDanger, May 31, 2018
    Last edited: May 31, 2018

    AngerDanger macrumors 68040

    AngerDanger

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    What a coincidence; I just released a very similar phone of my own!

    angerphone.jpg
     
  7. Achillias macrumors 6502

    Achillias

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    Snapdragon 845, OLED screen, true face-ID and an under display fingerprintscanner for half the price of an iPhone X. Insane value of money.
     
  8. givemeanapple macrumors Demi-God

    givemeanapple

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    Not all "Fandroids" are happy about the notch trend you know.
     
  9. JanoschR macrumors member

    JanoschR

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  10. pratikindia macrumors 6502

    pratikindia

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    I hope Apple sues them for millions/billions if they ever laugh phone in US. Pathetic company.
     
  11. dan9700 macrumors 68030

    dan9700

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    apple sue them plz and its not full screen look at the bottom what a dumb company that has to copy
    --- Post Merged, May 31, 2018 ---
    yea the bottom has huge bezel
     
  12. davie18 macrumors 6502

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    I've never used their phones but I have a xiaomi laptop and I have to say I'm very impressed with it. Really great laptop, especially for the money I paid.

    I only wanted a thin laptop with a dedicated graphics card and a few months ago it was basically the only option without an outrageous price.
     
  13. kaiseryeahhh macrumors regular

    kaiseryeahhh

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    #13
    When you don't have to spend a dollar on r&d you can afford these things....
     
  14. Princejb134 macrumors 6502

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    #14
    please tell us details when you come back. Some of those guys in those forums were cursing apple out for the notch and how is a stupid idea. Not so stupid now when everyone is doing it. Samsung is next
     
  15. DNichter macrumors 604

    DNichter

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    I don't get it. Why can't they come up with any sort of original design? Either way, all it does is eat away at other Android manufacturer sales. No negative affect on Apple at all.
     
  16. entropys macrumors 6502

    entropys

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    #16
    I love how even the marketing image rips off Apple.

    Xiaomi even make umbrellas (pretty good ones actually). Their robot vacuums are good too.
     
  17. davie18 macrumors 6502

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    Lets not pretend that apple couldn't sell the iphone X for $800-850 though and still make huge profits even accounting for R&D. When you sell as many phones as apple does, R&D ends up being an absolute miniscule cost of the phone.

    Having said that I don't blame them for selling it at $1000 if people will still buy it at that price
     
  18. Nueve macrumors member

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    #18
    Why pour billions into RnD when you have Apple/Samsung doing it for you. :D Ridiculous.
     
  19. Jsameds macrumors 68040

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  20. dan9700 macrumors 68030

    dan9700

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    that bottom bezel is horrible wow this company are stupid
     
  21. nfl46 macrumors 604

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    #21
    Da f. I thought that was an iPhone X. Wow. Lol. They have ZERO chill.
     
  22. kingalexthe1st, May 31, 2018
    Last edited by a moderator: May 31, 2018

    kingalexthe1st macrumors 6502

    kingalexthe1st

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    This is the EXACT point. It's called 2nd-comer-strategy (or something). Let Apple (or <insert brand here>) spend all the money on R&D, and all the money on marketing to get your new design/tech/whatever accepted by the masses, and then just copy it, selling it for a cheaper price because you don't need all that R&D or marketing.

    They're not paying for the flexible OLED that Apple adopts, which is pretty expensive, so they need that bottom bezel to house the stuff that powers the display. Apple just bends it round and hides that 'stuff' in the fold.
     
  23. ikir macrumors 65816

    ikir

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    #23
    Which is inferior to iPhone 8 CPU and GPU, as the support, ecosystem, App Store, materials, integration, security and go on.
     
  24. iReality85 macrumors 6502a

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    #24
    I get that imitation is a form of flattery, but man.

    If Apple sued Samsung over copying the original iPhone's likeness, surely they'll sue over this. Except for that slight bottom bezel, I'd be hard pressed to tell the different at first glance.
     
  25. Achillias macrumors 6502

    Achillias

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    #25
    Actually you are wrong, the face-ID technology Xiaomi are using is different from the one Apple uses. Also the under display fingerprintscanner is something totally new which isn't being used by Apple.
     

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