Motorola started this obsession of "thinness" with the RAZR even if it meant going wider than other flip phones out there, but I think it was the Japanese companies like Sony that started this trend to make gadgets more compact and smaller. Alot of that trend started with how popular compact cameras would become. Now people don't mind carrying a bigger DSLR phone if it means far better quality in photos and then using their phone as the point and shoot. Even Sony decided to make their PlayStations smaller and have small VAIO netbooks.
Family Guy - Asian Girls Love Tiny Everything
http://www.youtube.com/watch?v=p1gzJdWuFqY
Family Guy - Asian Girls Love Tiny Everything
http://www.youtube.com/watch?v=p1gzJdWuFqY