I know that.
What I mean is, on the Apps I've got which use advertising, I couldn't care less if the adverts were made by Apple or Google or whoever. They are all ignored in exactly the same manner.
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Yahoo CEO Claims Apple's Demand for Control Will Be iAd's Downfall
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I know that.
What I mean is, on the Apps I've got which use advertising, I couldn't care less if the adverts were made by Apple or Google or whoever. They are all ignored in exactly the same manner.
Haha
I totally agree I think yahoo is a fail and if I were steve jobs I'd take this as a complement!
I totally agree I think yahoo is a fail and if I were steve jobs I'd take this as a complement!
What an idiot...
Yahoo's CEO is such an idiot....
Yahoo offers email service that doesnt support Desktop Client IMAP while at the same time it supports Push Email to mobile devices such as an iPhone. How does doing that make any kind of sense? Doesn't she know how easy it is for messages to get out of sync without Desktop IMAP Client support? Want to know why I barely use Yahoo Mail anymore for anything but a spam catcher? This is why .
I cant think of a single reason to use Yahoo Mail, and as long as Yahoo doesn't have Desktop IMAP support on par with GMail/AOL, I wont recommend Yahoo Mail or any of its products to anyone and thats a promise.
Good riddance Yahoo. Get your own house in order before you talk about iAd.
Yahoo's CEO is such an idiot....
Yahoo offers email service that doesnt support Desktop Client IMAP while at the same time it supports Push Email to mobile devices such as an iPhone. How does doing that make any kind of sense? Doesn't she know how easy it is for messages to get out of sync without Desktop IMAP Client support? Want to know why I barely use Yahoo Mail anymore for anything but a spam catcher? This is why .
I cant think of a single reason to use Yahoo Mail, and as long as Yahoo doesn't have Desktop IMAP support on par with GMail/AOL, I wont recommend Yahoo Mail or any of its products to anyone and thats a promise.
Good riddance Yahoo. Get your own house in order before you talk about iAd.
I know, these statements always confuse me. It's almost as though "closed" and "controlled" are vague constructs designed to manipulate peoples emotions about a product. Hmm....
I know that.
What I mean is, on the Apps I've got which use advertising, I couldn't care less if the adverts were made by Apple or Google or whoever. They are all ignored in exactly the same manner.
Quite true. It takes a very VERY clever banner to get me to even look at it, much less tap on it.
Sorry about that - must have misunderstood your post there.I know that.
What I mean is, on the Apps I've got which use advertising, I couldn't care less if the adverts were made by Apple or Google or whoever. They are all ignored in exactly the same manner.
hahahahaha very very true... what market share do they [Yahoo!] have of the search market?
I don't know... I should Bing! or * shudder * Google * shudder * that inquiry to find out.
I would even Ask Jeeves before Yahooing[?!] something.
Is anything this woman says relevant? Yahoo has become a satellite of Microsoft.
Instead of criticzing Apple, perhaps she should have her company actually make a modern, feature full version of Yahoo Messenger for Mac. The current one has been in beta for a decade (no joke), and it's feature set compared to Windows is horrible. The iPhone version is actually better than the Mac one.
Instead of criticzing Apple, perhaps she should have her company actually make a modern, feature full version of Yahoo Messenger for Mac. The current one has been in beta for a decade (no joke), and it's feature set compared to Windows is horrible. The iPhone version is actually better than the Mac one.
give it time...
Apple is so concerned over their image, crappy ads reflect on them (at least that's how they feel). And they feel they have some awesome leverage (there are a lot of iOS users out there). My feeling is that over time they will begin to release some of the control. I think they just want to make sure everyone has a positive image of iAds from the start.
I have to admit, these are the funnest ads I have ever seen -- and I *hate* ads - big DVR user!
Apple is so concerned over their image, crappy ads reflect on them (at least that's how they feel). And they feel they have some awesome leverage (there are a lot of iOS users out there). My feeling is that over time they will begin to release some of the control. I think they just want to make sure everyone has a positive image of iAds from the start.
I have to admit, these are the funnest ads I have ever seen -- and I *hate* ads - big DVR user!
They build it, but the Yahoo CEO has a point.
Our company worked with Apple's team for several weeks on an iAd but were never able to get something built that worked for us so we ended up dropping out. I wasn't directly involved so I don't know the exact details, I just know we ended up saying "thanks, but no thanks" after a few weeks of work.
So perhaps Apple will let us build our own iAds some day (we have apps on the store, I'm certain we have the talent to do it) but the current way just didn't work out for us. As it stands now, the Yahoo CEO is making smart comments.
I'm amused at all the "she's an idiot" comments coming from people who clearly have no experience with this process. Yeah, you don't like Yahoo mail. Great. That doesn't mean she's wrong.
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As someone who works in digital advertising, Yahoo isn\'t incorrect here. Apple stepped into a business that WASN\'T stagnant here. The advertising industry has already been going through immense flux. So it wasn\'t like them getting into the phone business which saw little to no innovation, and they took over because of that. That fact of the matter is, brands, and agencies, will want to have more control over the experience that a consumer goes on.
The system, as it stands now not only acts as a major bottleneck, but it\'s basically the same as one advertiser doing the work of another advertiser. Imagine Toyota doing ads for Honda. That is exactly what this is. It would be different if it were an advertising agency who held the keys to the kingdom, but it\'s not. It\'s another advertiser.
And that kind of presents a whole new problem, Apple is cutting out agencies, which is the world I come from. Frankly, you can\'t do that, because agencies are the ones who create and place the ads for brands. From a strategic standpoint, and I\'m a strategist, you handicap the whole vision when you include more and more people that you have to go to for advertising one brand/product/service. I\'ve seen, from firsthand experience, what happens when you have three or four different agencies trying to pull together one vision. It doesn\'t work. And Apple isn\'t acting as a disruptor here. They\'re acting as a fragmentor.
I think this poster is correct in saying, however, that Apple is good at changing its products and business models if a system truly isn\'t working as well as it could.
addicted44 said:
As someone who works in digital advertising, Yahoo isn\'t incorrect here. Apple stepped into a business that WASN\'T stagnant here. The advertising industry has already been going through immense flux. So it wasn\'t like them getting into the phone business which saw little to no innovation, and they took over because of that. That fact of the matter is, brands, and agencies, will want to have more control over the experience that a consumer goes on.
The system, as it stands now not only acts as a major bottleneck, but it\'s basically the same as one advertiser doing the work of another advertiser. Imagine Toyota doing ads for Honda. That is exactly what this is. It would be different if it were an advertising agency who held the keys to the kingdom, but it\'s not. It\'s another advertiser.
And that kind of presents a whole new problem, Apple is cutting out agencies, which is the world I come from. Frankly, you can\'t do that, because agencies are the ones who create and place the ads for brands. From a strategic standpoint, and I\'m a strategist, you handicap the whole vision when you include more and more people that you have to go to for advertising one brand/product/service. I\'ve seen, from firsthand experience, what happens when you have three or four different agencies trying to pull together one vision. It doesn\'t work. And Apple isn\'t acting as a disruptor here. They\'re acting as a fragmentor.
I think this poster is correct in saying, however, that Apple is good at changing its products and business models if a system truly isn\'t working as well as it could.
I agree... at the end of the day advertisers will pay for _results_. If or when Apple's policies and business models doesn't work anymore they will just have to change them. I think Apple's 'control' at the early stages is to ensure that their iAd program and the adopters are successful. Then, (if necessary), adapt and relax their business practices later once momentum is generated.
P.
The same Yahoo CEO that said Google was a one trick pony and that will be its downfall? and that the iPad was evolutionary, not revolutionary?
Seems like this CEO likes to talk smack about the likes of Google and Apple to convince herself that Yahoo is still relevant (although I'm sure they have a lot more revenue from ads than Apple does at the moment).
Seems like this CEO likes to talk smack about the likes of Google and Apple to convince herself that Yahoo is still relevant (although I'm sure they have a lot more revenue from ads than Apple does at the moment).
I love the pure apple unadulterated love, ignorance and snarkyness on the thread from people who have no idea what they are talking about.
First - YAHOO CEO or not, there have been several articles about the current lack or adoption of iAds and the control problems agencies are facing. So mock the CEO of Yahoo all you want for his opinion - but it happens to be a shared opinion by analysts as well.
And having worked on both the client and agency side - I can tell you that technology dictates enough challenges for creative. Add into the mix Apple control over the matter and it's no wonder we haven't see that many iAds. Will and can this change - I'm sure it can. But the current setup isn't working. I should validate that better... it's not working to increase the adoption rate/grow the model with any speed. Perhaps the tortoise will win the race. Or perhaps it won't. There are many factors just like the viability of Apple to make the iBookstore work.
iOS is a valuable platform for advertisers. But they have to have clients accept timeframes and budgets. Right now - ALL media outlets are having trouble keeping advertisers dollars. And if a client can't launch a campaign as quick as they want/when they want - it's also an issue.
Very few people here are qualified to determine whether or not what the CEO of Yahoo - biases or not are valid. Time will be the greatest arbiter.
Not a bunch of people posting on a message board who have NO idea what is going on behind the scenes; how Apple is controlling the process, etc but would rather come up with "pithy" responses when someone takes a jab at their beloved Apple.
First - YAHOO CEO or not, there have been several articles about the current lack or adoption of iAds and the control problems agencies are facing. So mock the CEO of Yahoo all you want for his opinion - but it happens to be a shared opinion by analysts as well.
And having worked on both the client and agency side - I can tell you that technology dictates enough challenges for creative. Add into the mix Apple control over the matter and it's no wonder we haven't see that many iAds. Will and can this change - I'm sure it can. But the current setup isn't working. I should validate that better... it's not working to increase the adoption rate/grow the model with any speed. Perhaps the tortoise will win the race. Or perhaps it won't. There are many factors just like the viability of Apple to make the iBookstore work.
iOS is a valuable platform for advertisers. But they have to have clients accept timeframes and budgets. Right now - ALL media outlets are having trouble keeping advertisers dollars. And if a client can't launch a campaign as quick as they want/when they want - it's also an issue.
Very few people here are qualified to determine whether or not what the CEO of Yahoo - biases or not are valid. Time will be the greatest arbiter.
Not a bunch of people posting on a message board who have NO idea what is going on behind the scenes; how Apple is controlling the process, etc but would rather come up with "pithy" responses when someone takes a jab at their beloved Apple.
Such vague statements are unbecoming
. What's built into iOS are the APIs to display the ads and collect demographic information. Just as with freshly-installed plain Android, freshly-installed plain iOS has no advertising on it until you either install an ad-supported application or in some other way access the internet.
Your use of the backslash in contractions is annoying. Being from an "agency", I would expect more attention to detail.
Everyone says something like this about Apple's policies
But then they look dumbfounded when Apple's policies and procedures work. Interesting.....
But then they look dumbfounded when Apple's policies and procedures work. Interesting.....
Time will tell if her iAd comments have merit. Her credibility is near nil based on her own lack of performance at Yahoo - it has been a failure thus far. A broken clock displays the correct time for an instant - twice a day.
I think her statement:
Apple doesn't care about the creativity of other's adds, they're just as free to do what they would be doing elsewhere, it's just a quality control over the add's behavior. At least, that's how I got it.
I see fear in the overall statement of Yahoo! about iAds, fear they might loose the Mobile advertisement opportunity.
is wrong.
Apple doesn't care about the creativity of other's adds, they're just as free to do what they would be doing elsewhere, it's just a quality control over the add's behavior. At least, that's how I got it.
I see fear in the overall statement of Yahoo! about iAds, fear they might loose the Mobile advertisement opportunity.