Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Yahoo CEO Claims Apple's Demand for Control Will Be iAd's Downfall

NinjaHERO said:
Apple's control is a big part of what made it successful in its niche market place. People who like Apple's practices, most of us, buy their stuff. But I wonder as Apple's market share increases and more people start buying their products are they going to have to offer more options. More ways to customize things for each user. It will be interesting to see if there is any change the more they grow.
Click to expand...

I hope they will soften up but i can't see it happening. I think Apple's domination of certain industries is very worrying. Do we really want one company to control music publishing, book publishing, movie rentals and mobile advertising? The weight of influence they already hold is far to great to be good for anyone but themselves.
 
samcraig said:
How is the end user paying for the ads?

Do you have any idea what the CPM is for iAds - it's HIGH - very very HIGH in comparison to other outlets. Advertisers are most definitely paying for the ads.

If you're trying to suggest that buy buying an app - you're paying for the ad - you're naive to the whole process (and I'm being kind here)
Click to expand...

I'm not suggesting that, although I admit I wasn't clearly stating otherwise. My point was that the advertisers are not largely subsidizing the platform, end-users are who are paying for the device, network access and (most) apps. This to me seems largely different from other media platforms.

Secondly, no need to be "kind" - but I'd rather have facts that inform me.

So, I'll add a fourth point,

  • CPM on iAd is high

Now, how is that pertinent to the role of agencies and control of Apple on the platform?
 
MacDawg said:
iTunes will fail because it is closed and controlled
iPhone will fail because it is closed and controlled
iPad will fail because it is closed and controlled

yawn
Click to expand...

What he said. It's Apple's party, if you want to join you have to play by their rules. We'll see how it works out for them. It seems recently everything they touch turns to gold.
 
Says the guy who works for a company that was sold and is struggling to exist.

I remember Palm CEO saying that Apple failed with iPhone's idea because "our research shows that customers want to be able to change the battery".

Everybody who fails seems to have brain damage and point at those who are not failing.

At the very least, amusing...
 
Hopefully you are right

Henriok said:
I never interpreted it as Apple would keep firm control over iAds forever, but they wanted control early as to set the standard, work out the tools, make sure that it'd be premium ads and so forth. When this is set, Apple would release the control to agencies.
And this control would last until years end iirc.
Click to expand...

I never thought that Apple would insist on actually creating the ads. If so, they will fail with iAd. At least, around the world. If it is to set a standard, then the Nissan Leaf and Toy Story3 advertising are very good. But in general the advertising industry is more complicated than that.
 
mags631 said:
I'm not suggesting that, although I admit I wasn't clearly stating otherwise. My point was that the advertisers are not largely subsidizing the platform, end-users are who are paying for the device, network access and (most) apps. This to me seems largely different from other media platforms.

Secondly, no need to be "kind" - but I'd rather have facts that inform me.

So, I'll add a fourth point,

  • CPM on iAd is high

Now, how is that pertinent to the role of agencies and control of Apple on the platform?
Click to expand...

It's pertinent to your previous post implying (or incorrectly suggesting) that the cost of iAds is paid for by the consumer

And I disagree. Cable TV is just as valid as an example where the consumer is paying more for the receipt of ads. They are paying to subscribe, for the TV, taxes, etc.

iAds isn't unique - and as I said - I don't think the consumer is really footing most of the bill there. At the very least - not any more than other mediums (specifically TV)
 
samcraig said:
It's pertinent to your previous post implying (or incorrectly suggesting) that the cost of iAds is paid for by the consumer
Click to expand...

First off, I didn't suggest that Ads were being paid for by end-users. You read it that way and I clarified it.

And I disagree. Cable TV is just as valid as an example where the consumer is paying more for the receipt of ads. They are paying to subscribe, for the TV, taxes, etc.
Click to expand...

I think Cable TV falls into the subscription + subsidized network. Yes, I pay a monthly cable bill, but that, I assume, is offset by advertising dollars reaped by networks which then can sell its programming to cable at a lower price. I don't see that happening on the iPhone / iPad (yet) -- do you? If you are arguing it will go there, then that's different, but hypothetical at this point.

iAds isn't unique - and as I said - I don't think the consumer is really footing most of the bill there. At the very least - not any more than other mediums (specifically TV)
Click to expand...

Still wondering what Apple is doing that is unreasonable in terms of control over the ads placed on its platform....
 
So says the company that already fell. Sorry, Apple won't be joining you down there. It's too far and we're too high up and making too much money to care about about garbage. Yahoo! :)
 
lilo777 said:
Most people here probably agree with CEO but they still rush to shoot the messenger because the perception is that the message is anti-Apple (which it is not).
Click to expand...

No - they shoot the messenger because she is an epic failure thus far at Yahoo. A foul mouth and overload of testosterone and a big bully attitude is NO SUBSTITUTE for the innovation, vision, and progress that she was hired to provide.
 
old-school said:
What he said. It's Apple's party, if you want to join you have to play by their rules. We'll see how it works out for them. It seems recently everything they touch turns to gold.
Click to expand...

jlseattle said:
But then they look dumbfounded when Apple's policies and procedures work. Interesting.....
Click to expand...
Only this time we are not talking about brainwashed customers infected by the Apple meme...

This time Apple is trying to take creative control over the master brainwashers and professional manipulators of the advertising industry. People who are creating exactly such memes on a daily basis.
Don't you think that advertisers wouldn't be the first seeing through Apple's ploy?

Don't bull...t a bulls....ter!

Apple's significance for the advertising industry: They are just another media platform SUPPLIER.
And suppliers don't take creative control. They comply and deliver - or they can take a hike!

This is about as absurd as if Intel or any other of their parts suppliers had the nerve asking Apple to outsource OSX development to them. :rolleyes:
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back