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Yahoo Wants to Be Apple’s Default iOS Search Engine

Arndroid said:
Since bing has powered yahoo search advertising for years now this seems weird.
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Apple and Microsoft have less animosity than Apple and Google or even Facebook or Amazon right now. Microsoft seems to be returning to SELLING SOFTWARE for platforms again rather than taking over the World (and Apple has a fat cross licenses with them) so there is more room to be together.

Yahoo just ants to do web stuff.. They don't want to excessively mine your data, they don't want to make tablets or phones, they don't want to make Operating Systems... Apple's web services are hamstrung needed "big three" scale to really work, and they need to pie open to non-OSX/iOS users.. Going to Yahoo gives them numbers, support, and cross-platform without Apple being overextended.
 
seamer said:
Yahoo's not... Friendly. Google is. The results are so varied between the two; it'd be hard viewing Yahoo as a "search" engine when they were a directory for so long. (I'm that old)
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I guess I am that old too. I remember yahoo and altivista and several other search engines/directories/whatever before google took off. I liked yahoo and have kind of stuck with them (probably mostly out of habit). I was disappointed by the whole bing thing, but there it is as my default search, even on my mac. I am sure that yahoo sells me down the river as much as google but probably because it does not get as much notoriety, I stay with yahoo.

Regardless, I hope that Apple keeps developing Siri which uses multiple systems (not just bing) to support the human interface and evolves that into the default, regardless of whether the question is spoken or typed.
 
Overall I should think this would be a bad idea. Lots of people aren't smart enough to switch back to Google, so will instead view the iPhone as an inferior product. As we all did when we got those shoddy maps.
 
I hope this isn't true. Since Apple's relationship with Google has soured and they've partnered more with Yahoo, I've been afraid this might happen. Yahoo simply doesn't have a good search engine. The only company who does remains Google. This would be another maps fiasco in the making.
 
2IS said:
How well did that work out with maps?
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After a rocky start, I'd say perfectly fine.

Only Apple knows but I'd bet the majority of iOS users use Apple Maps. I know I do - they generally get me where I'm going and are easy to use. I drive places so the other stuff (transit and walking) are not priorities for me. Traffic is also quite good too.
 
FasterQuieter said:
Overall I should think this would be a bad idea. Lots of people aren't smart enough to switch back to Google, so will instead view the iPhone as an inferior product. As we all did when we got those shoddy maps.
Click to expand...
businezguy said:
I hope this isn't true. Since Apple's relationship with Google has soured and they've partnered more with Yahoo, I've been afraid this might happen. Yahoo simply doesn't have a good search engine. The only company who does remains Google. This would be another maps fiasco in the making.
Click to expand...
Yahoo!'s search data comes from Bing, and Bing actually has fairly good search results by quite a few objective measurements that have been done over time. What exactly would make it look like an inferior product? People would still get results that will work just fine for them, and the vast majority of them wouldn't even know that anything changed or care that it might have.
 
Apple's requirements to Yahoo.

Apple's requirements to Yahoo:
1) Replace your new Logo NOW!!!
2) ...
 
Dekema2 said:
Apple just needs to buy Yahoo, sever its ties with Microsoft/Bing, and use the existing team to create its own search engine.
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Agreed. Then they could merge the two mail services and have unlimited storage go 20$/yr.
 
Just changed my iPhone from google safari search to yahoo.

I'm going to see if I can live wo google.

Don't know why I didn't think to do this before.

If I can deny google a buck id call that a good start!

3 min later:
That didn't take long! On the iPhone there are very few categories to choose from and no search tools available to search by date, file type, etc. Without these, I can't see yahoo as being at all competitive for use in a Safari search.
 
Last edited:
Hell No I always hated Yahoo Search. Remember Microsoft is still the enemy

Hell No I always hated Yahoo Search. Remember Microsoft is still the enemy

Please for all the that is right in the world Hell no.
Even folks at Yahoo! use google for their searches.
I never ever like Yahoo Search.
or bing for that matter.

Please who ever comes up with these stupid ass ideas should be fired.
 
I don't think this would be a bad thing.

Of course, We know Google is better, and the first thing any of us would do is set it straight back to Google.

But grandma absolutely would not know the difference, nor care, which search engine is handling her searches for gardening tips.

Decreasing the world's dependence on a single monopolistic source for search can only be good.
 
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