Went to Best Buy this evening to finally check out the 7's....they were all yellow with the exception of one that was as cool as my 6.
Both 7's the one on the left is the cooler one if you can't tell. (My camera didn't pick it up that well in the store)
and then a Jet Black 7 next to a 6S. The 7 Pluses were also fairly yellow.
The only good thing I noticed about the 7 displays is they were all uniformly lit, even compared to the 6S displays. Not sure if that's cuz they cherry picked them or if they finally got that inconsistency resolved finally.