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I cringed watching that. I don't have one, and am not sure that I actually do want one, but still... It's Siri... Electronics MURDER!

And a comment on their blender. We tried to find one. We even tried to order one direct from them, and couldn't get one. We ended up with a different brand, and had it in days.

I don't know if they were doing a 'changeover' or what, but literally no one had one in the model we were looking for. We tried everything but ebay...

But anyway... It's inhuman to do that to the Apple Watch... :eek::(
 
Pretty sure they are not idiots. They make a lot of money blending expensive stuff.
Exactly. A headline like, "Idiots Blend $17,000 Apple Watch," would get them loads more attention (and YouTube money) than blending a Sport. A mention in MacRumors doesn't justify that much wanton destruction (sorry, guys), but it takes a good bit more than shredding $350 (the kind of stupidity that goes on every minute, in every casino around the world) to get a mention from Jimmy Fallon, Conan O'Brien, and/or Dave Letterman. A stunt like that could get them onto all three, and from there it would be picked up by every local afternoon newscast.

An Apple Watch Edition, $17,000. Shredding it on YouTube... Priceless!

After all, it's one of the reasons Apple has a $17,000 watch - the buzz it's generated for the cheaper models is worth more than the profits Apple is likely to make on the Edition watches.
 
Is the Apple watch worth buying?

I was thinking about getting the apple watch but I'd only use it for notifications during classes (in case of an emergency) but in case of blending it I hope I can get one that is free..
 
Don't try this at home.

What do you mean with "Don't try this at home"? Using the same blender this is a perfectly safe thing to do. Obviously if you want to wear your watch on your wrist after that, you'll have to fill the dust into a little bag first, seal it carefully, and attach a bit of string to the bag and your wrist.

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This was my thought exactly. Does Blendtec really make sales to support destroying both a $300 watch and a $300 blender? Does anyone really buy these blenders because of these videos?

The blender was just fine afterwards. And clearly if they sell $300 blenders they can afford it. The link below claims that they increased sales x5 due to their "will it blend" videos.

http://mashable.com/2007/09/27/blendtec-sales/

What about the Stainless Steel Apple Watch with the Sapphire screen. It's gonna **** up a blendtec.

On their website there is a video of blending a bag full of industrial diamonds to dust. That sapphire screen hasn't got a chance and won't do any damage. Hardness doesn't mean indestructible. Between a hammer and a million dollar diamond, the hammer will win.
 
Please stop giving these idiots free publicity.

What idiots? There are no idiots in that video that I can see.

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Exactly. A headline like, "Idiots Blend $17,000 Apple Watch," would get them loads more attention (and YouTube money) than blending a Sport. A mention in MacRumors doesn't justify that much wanton destruction (sorry, guys), but it takes a good bit more than shredding $350 (the kind of stupidity that goes on every minute, in every casino around the world) to get a mention from Jimmy Fallon, Conan O'Brien, and/or Dave Letterman. A stunt like that could get them onto all three, and from there it would be picked up by every local afternoon newscast.

An Apple Watch Edition, $17,000. Shredding it on YouTube... Priceless!

After all, it's one of the reasons Apple has a $17,000 watch - the buzz it's generated for the cheaper models is worth more than the profits Apple is likely to make on the Edition watches.

Nice post, exactly what I was thinking, only better thought out.:D
 
That was quick, it'll take Apple a whole year to make the Watch thinner!
 
Does Blendtec really make sales to support destroying both a $300 watch and a $300 blender? Does anyone really buy these blenders because of these videos?

It may not be Oscar material, but that was still a professionally shot, lighted and edited video. That would have cost more than the Watch (even assuming they paid full price for it) and the blender (which they certainly didn't pay full price for).

Lets see, $5000 for a professionally shot video of the guy blending a Kiwi that would get a handful of hits on YouTube, or costs thousands more to get shown in a graveyard shot on TV,

versus,

$5300 for a video of an Apple Watch being blended, for a YouTube channel with a large established list of followers, that stood a very good chance of going viral and getting millions of views.
 
It may not be Oscar material, but that was still a professionally shot, lighted and edited video. That would have cost more than the Watch (even assuming they paid full price for it) and the blender (which they certainly didn't pay full price for).

Lets see, $5000 for a professionally shot video of the guy blending a Kiwi that would get a handful of hits on YouTube, or costs thousands more to get shown in a graveyard shot on TV,

versus,

$5300 for a video of an Apple Watch being blended, for a YouTube channel with a large established list of followers, that stood a very good chance of going viral and getting millions of views.

yes but if the conversion rate is zero, going viral doesnt matter much. Hence my question which you did not really respond. The question is do people buy the blender because of these videos? Another way of asking this is what is the conversion rate? Granted given your numbers the rate can be extremely low and still get a return on investment.
 
yes but if the conversion rate is zero, going viral doesnt matter much. Hence my question which you did not really respond. The question is do people buy the blender because of these videos? Another way of asking this is what is the conversion rate? Granted given your numbers the rate can be extremely low and still get a return on investment.

It probably is actually effective. First, when people think of high-end blenders, they probably think of VitaMix. So, just getting another brand-name in their minds might get them to consider Blendtec.

But second, since the vast majority of people out there today can't think their way out of a paper-bag, such a stunt might actually win people over for a number of relatively unrelated reasons to the blender's actual ability to be a good kitchen tool.
 



Blendtec and Tom Dickson have returned with the latest edition of their "Will It Blend" experiment, this time putting the Apple Watch in a blender to see how well it survives. Spoiler alert: it doesn't. Just like with every iPhone put through the blender treatment, the Apple Watch is quickly smashed and destroyed into tiny bits and pieces of metal.

Screen-Shot-2015-04-27-at-10.42.47-AM-800x415.png
Last week, the Apple Watch Sport was put through a lengthier torture test that involved attempting to scratch it with a cheese grater, pouring ketchup and maple syrup on it, boiling it in hot water, stepping on it, smashing it with a seven-pound cast iron skillet and more. The wrist-worn device also underwent a waterproof test on the same day.

Don't try this at home.

Article Link: Yes, the Apple Watch Blends


I really love Will it Blend. On a related note, another company, Accessory Tree, recently did a video of what happens when they play baseball with an iPhone 4
 
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