I wont blame them for trying to make money, after all this is what business is about. And Im more then happy to let them get their hands on my hard earned money, if only they had came out with a clearer intention.
As I've said before, I saw it with my own eyes that the O2 in-store iphone 3g promotional posters stated clearly that the PAYG is coming "later this year". Which means they knew it a long time ago that the PAYG isnt going to be available at launch, since it takes time to design, print and deliver those promotional materials. If they have cut to the chase and I may even prepare myself for a £35 contract, but not after this crap.
As for the 1st gen iphone matter, O2 never lost any money, they may have lost potential profits due to Apple selling the iphone via their own stores and gets hacked, and in which case Apple had bent over backwards this time around not to offer the sells of iphone 3G in their stores. Plus, it was never an initial risk, base on the strong sells of the iphone in the USA, they were more then eager to get their hands on the exclusive deal with apple.
It wont be the end of the world where I cant get my hands on the new iphone on the 11th of July, just that O2 has lost themselves a potential customer.