The whole 5c thing is an absolute joke.
I have a lot of friends who were really excited about a budget iPhone model. So they'd have chance too go back to apple from android. Not everyone has enough to pay apple premiums, either buying outright or signing up to a 2 year contract.
So a budget iPhone had a lot of people excited. But it never happened. Apple had THE perfect opportunity to steal customers away from budget android models. And epically failed to do so. Opting instead to charge £469 for a plastic phone. Who is going to buy that?
Does it fit the people after a budget option? Hell no, apple must think everyone has the same pocket change they do.
Does it fit those after an upgrade for their iPhone 5? No. It's the same phone, in plastic.
It's only £80 less than the 'full fat' 5s. So why in the world, if you're spending £500 on a phone would you not go a little extra and but the 5s.
The 5c had zero place in the market right now.
I'm honestly baffled a to why they even bothered with it.
As for the 5s. Nothing amazing. Sensor is cool once any kinks are worked out. Typical apple incremental upgrade. But I like iOS. I don't get on with android and windows and I wasn't expecting anything special. I'll happily upgrade once the jailbreak is out.