Grateful? No! I'm a very important internet user and all content is supposed to be available at max quality for free and without ads! Why should I be be limited to measly 1080p - I'm watching on a 6" phone screen after all, I neeeedd 4K.people should be grateful that they can watch Youtube for free in the first place.
Companies should pay out-of-pocket for my entertainment. Also, they should pay the content creators - after all, they deserve to be paid... just not by me.