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YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen.

General-YouTube-Feature-1.jpg

YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this milestone to several factors, but mainly due to how subscribers can get "uninterrupted access to the largest and most diverse catalogue of music, artists and culture" through its subscriptions.
We've got killer products in YouTube Music and YouTube Premium that deliver truly unique value to artists and creators and the best experience for music fans and video lovers. We're in our own lane -- there's no other place where fans can get uninterrupted access to the largest and most diverse catalogue of music, artists and culture. We're making it easy for music fans to go deep and find their thing -- whether that's on YouTube or the YouTube Music app.
YouTube Music comes as part of a YouTube Premium subscription but can also be purchased standalone. With YouTube Premium, customers can download videos for offline viewing, play videos in the background playback, no ads, and more.

YouTube Music is one of many competitors to Apple Music, and it's hard to name a winner purely based on subscriber count. Apple doesn't provide specific subscriber figures, but the latest estimate was 60 million subscribers in 2019. Three years on, the number is likely higher. Additionally, Apple One, which bundles Apple Music with other Apple's services, makes it harder to determine how many Apple Music subscribers are out there.

Article Link: YouTube Premium and Music Surpass 50 Million Subscribers
 
Last edited:

asiga

macrumors 6502a
Nov 4, 2012
956
1,238
I'll never understand why people subscribe to services instead of buying products. I suppose it's a matter of accepting whatever the neighbour does, because if people used their minds instead of looking at the neighbour, this youtube service would have got below a dozen subscribers, and the transition from products to services wouldn't have happened. It's sad, because the right to own things might have its days numbered, considering how easy has been to fool people.
 

winxmac

macrumors regular
Sep 1, 2021
113
124
I am one of those who used to use the Vanced app to skip ads from videos [though it can't do anything with ads/sponsorships by the YouTube creators]...

But since I don't jailbreak my iPhone and I don't want to mess with the android TV so as to be able to skip ads, I then decided to subscribe to YouTube Premium initially to skip those ads and download the videos within the app...

I used to have Spotify Premium and Apple Music subscription but then I learned that if you do not have your account set to Japan, even if you can use a VPN to spoof your location as if you are in Japan, the music I listen to are mostly Japanese, you still have limited access to Japanese library...

I also do not have a payment method that can be used in Japan and the only time you can change the country is once you are on a free account or the subscription has expired... This is what I know about Spotify but not sure about Apple Music...

I recently found the same [limited Japanese library] with YouTube Music which is free as part of YouTube Premium subscription, but I decided to stick with YouTube and drop Spotify and Apple Music since I can still access Japanese content while using a VPN and some of the music/songs that are locked only to Japan are now being made available to YouTube Music...
 

Swampbaby985

macrumors regular
Nov 25, 2013
196
87
East Texas
I am one of those who used to use the Vanced app to skip ads from videos [though it can't do anything with ads/sponsorships by the YouTube creators]...

But since I don't jailbreak my iPhone and I don't want to mess with the android TV so as to be able to skip ads, I then decided to subscribe to YouTube Premium initially to skip those ads and download the videos within the app...

I used to have Spotify Premium and Apple Music subscription but then I learned that if you do not have your account set to Japan, even if you can use a VPN to spoof your location as if you are in Japan, the music I listen to are mostly Japanese, you still have limited access to Japanese library...

I also do not have a payment method that can be used in Japan and the only time you can change the country is once you are on a free account or the subscription has expired... This is what I know about Spotify but not sure about Apple Music...

I recently found the same [limited Japanese library] with YouTube Music which is free as part of YouTube Premium subscription, but I decided to stick with YouTube and drop Spotify and Apple Music since I can still access Japanese content while using a VPN and some of the music/songs that are locked only to Japan are now being made available to YouTube Music...
Is there a Vanced equivalent on iOS? I haven’t had an iOS device since the iPhone 7. Curious about the progress or lack thereof iOS has made.
 
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CrapShack

macrumors member
Jul 19, 2018
35
190
DC
I gave in late last year and did the 30 day free trial. FISHED IN. I now practically live in YouTube. It's the best $11.99 I spend a month. If I could have only one streaming service, it would be YouTube. Not even a contest. Nobody's more surprised than me, trust me.
 

Philotech

macrumors member
Oct 25, 2010
59
12
Well, it's not like you had a choice when they moved you over from Google Play Music (which I liked a lot more). But admittedly, Youtube Music is at least somewhat usable by now.
Why that? After the huge wave of protests after the shutdown of GPM, YT allowed listening to your own music without ads or the requirement to keep the screen on. So what is the subscription required for? I mean, you can't buy a better UI for that...
 

sdz

macrumors 6502a
May 28, 2014
977
1,221
Europe/Germany
I'll never understand why people subscribe to services instead of buying products. I suppose it's a matter of accepting whatever the neighbour does, because if people used their minds instead of looking at the neighbour, this youtube service would have got below a dozen subscribers, and the transition from products to services wouldn't have happened. It's sad, because the right to own things might have its days numbered, considering how easy has been to fool people.
I am only subscribed to spotify because I use a trick to pay less than bought music (brazilian coupons, which cost me effectively 2,50€ per month).
For that money I barely can purchase 3 mp3 a month !!
 

schneeland

macrumors member
May 22, 2017
69
124
Darmstadt, Germany
Why that? After the huge wave of protests after the shutdown of GPM, YT allowed listening to your own music without ads or the requirement to keep the screen on. So what is the subscription required for? I mean, you can't buy a better UI for that...
Besides the ad-free thing, you get access to the larger catalog of music (and at least some new albums show up there pretty quickly).
 

yaxomoxay

macrumors demi-god
Mar 3, 2010
6,268
31,761
Texas
I'll never understand why people subscribe to services instead of buying products.
Upfront costs and flexibility, especially with streaming services such as Netflix/Hulu/Peacock etc.
I buy lots of physical media (esp. Criterion editions), but if I had to purchase everything I watch I’d be poor.

however, I’d like to point out that it’s not a new thing, only how it’s delivered Is new. For years people paid $100’s to get satellite TV.
 

UberTiger

macrumors member
May 9, 2009
34
49
I gave in late last year and did the 30 day free trial. FISHED IN. I now practically live in YouTube. It's the best $11.99 I spend a month. If I could have only one streaming service, it would be YouTube. Not even a contest. Nobody's more surprised than me, trust me.

Same, I put up with the ads for so long as they didn't bother me that much. Ended up giving it a go as I was watching so much YouTube and now I don't think I could ever go back.

Got a family plan and put my parents on it too, so even though they barely watch any, at least they won't get bombarded with ads when we share YouTube links.
 

Abazigal

Contributor
Jul 18, 2011
15,257
14,577
Singapore
I subscribed for YouTube premium, but I can't say I have really used YouTube music. The iOS app is horrible. The iPad app doesn't support split-screen or fullscreen portrait mode, and I don't understand why I would use it over simply streaming songs from the YouTube app itself (which now finally supports PIP mode as well). Not to mention that the YouTube music app seems to sport way worse search.

You would think that the main advantage of the YouTube app for music would be the ability to play music videos and fan-recorded clips of the artistes performing themselves, but no, it's surprisingly difficult to surface these apps in the music app (perhaps the aim is to drive listeners to the official music sources?).
 

ericwn

macrumors G3
Apr 24, 2016
9,143
6,648
I'll never understand why people subscribe to services instead of buying products. I suppose it's a matter of accepting whatever the neighbour does, because if people used their minds instead of looking at the neighbour, this youtube service would have got below a dozen subscribers, and the transition from products to services wouldn't have happened. It's sad, because the right to own things might have its days numbered, considering how easy has been to fool people.

The mindset has changed mainly because not everyone wants to own everything, especially movies and books and related formats. Sure the old caveman collection has its charms too, but to claim that these people are fooled is misguided.
 

yaxomoxay

macrumors demi-god
Mar 3, 2010
6,268
31,761
Texas
Same, I put up with the ads for so long as they didn't bother me that much. Ended up giving it a go as I was watching so much YouTube and now I don't think I could ever go back.

Got a family plan and put my parents on it too, so even though they barely watch any, at least they won't get bombarded with ads when we share YouTube links.
Same here. No ads is fundamental for me. They are a waste of time and they often interrupt the flow of what I am watching. Like, I can’t watch the Exorcist and in the middle of it get a Mister Clean ad…
 

UberTiger

macrumors member
May 9, 2009
34
49
I do also like that the YouTube premium subs get split between the creators that I watch, and I believe have a higher payout per view than most ad supported views.

I don't really feel like subbing to the patreon or using the join button for dozens of creators, but I like the idea that my subscription is hopefully contributing a bit more revenue to the creators that I watch regularly.
 

JippaLippa

macrumors 6502
Jan 14, 2013
305
375
Wow I wasn’t aware this service was THAT popular.
I'd say it depends on how much youtube you watch on mobile vs desktop.
Because while on the desktop you have adblockers, on mobile the situation is unbearable, with 3 double-commercial breaks in a 9 minute video...
And always the same few commercials...
Morally I'm 100% against google's ransom, but I'm starting to cave in as I watch lots of yt on mobile, and I don't want to use safari on the iPhone.
 
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