Read the follow up posts. We have cited multiple sources and sites that verified that they indeed did this.Not if you only have a 10% margin it isn't.
It's literally losing money on every transaction and hoping to make it up in scale.
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No they weren't. You're specifically prohibited from doing this by the App Store terms.
Here is MacRumors talking about it on this very site: https://www.macrumors.com/2019/04/10/youtube-tv-increases/