As much as I agree with Tim Cook that Metaverse is really undefinable at this point (and still not interesting/mature enough to care about it), the Zuck Zuck has a point. He is willing to bet everything for this project to take off, and it is hard not to respect that regardless of your stance.
Apple's most expensive pro phone, the iPhone 14 Max, is upgradable to 1 TB memory at $1599 USD. Thats the only phone SKU that beats the
starting price of the Quest Pro.
My opinion is it is more likely that Apple, who is one of a handful of companies that can even design products to be manufactured at the scale of the iPhone, is simply better at product design and manufacturing than Meta.
In other words - if Apple designed the Quest pro, they could likely sell it at under $1500 and still maintain a comfortable profit margin. It is however likely that they would not sell the Quest pro as currently designed in the first place, though.
Apple is just an investor-driven money machine that will sell you the same
hardware and
design for as long as possible. This is why I think many people miss Steve who knew money followed innovation and calculated risk, not just blatantly repeating yourself. To sum it up? Zuck Zuck has a point t.
Everyone thinks Apple is some revolutionary product company (or at least was back when Steve Jobs was alive). The reality is that they usually are latecomers in existing markets, targeting particular areas where the market is ignoring, create products where appropriate and then evolve / refine those products over time.
The revolutionary parts from the focus on execution. For instance, Time Machine was hardly the first backup software, but it was as simple as plugging in a USB drive and switching a setting on. Rather than just treating it as a checkbox, they built something that they were comfortable pushing everyone to use, that everyone could figure out how to use - and then they marketed it as such, as the keystone feature of that macOS release.
Backups are about the most boring topic someone could bring up - but it was quite popular at launch.