Ok so you locked onto my "headline" and didn't read the content of my post. We've all done it.
Since the essence of your post was calling them out on their name choice, that wasn't a bad move on my part. It was on yours and now you're backpedaling after not just me, but others have also called you out on it.
Apple continues to be innovative. Microsoft could too but they need to change their business structure or something. How? I don't have the answer. All I know is that MS seems to be turning into a Windows caretaker only institution.
Oh please, Apple continues to ride on the shoulders of giants. It's in fact Microsoft that gets the innovation card this time. They could have gone for yet another "Icon opens app" type of UI and I bet no one would have faulted them for it. They are taking a gamble on this "glance and go, data centric" UI.
Apple is not the sole industry innovator. Microsoft poors tons of money into R&D, more than even Apple and they actually publicly show their concepts/prototypes, some of which never make it to market. R&D is hit or miss.
We can debate Apple's devices and how other companies and individuals contribute to the technology that goes into them. That is not the point. Apple is on a roll right now because it is creating markets. Did Apple crete everything that goes into an iphone? No. But they pushed the idea and added to it when there was nothing on the market of that quality. Now we have the ipad. The innovation includes not just the technology but an understanding of what will sell. There are always risks.
So now Apple created the "smartphone" market.

Seriously. They are barely holding on to their 4th place in market share in that limited segment, their general cellphone market share is in the pits.
Look, they made a good product with the iPhone and iOS. Did they revolutionize anything ? No. The iPhone is an evolution of the market at the time. Icon based interfaces existed, worked. Full screen touch phones existed, worked. 3rd party apps (which the iPhone lacked at first) existed, worked. App Stores existed, worked.
Compare that to MS right now and they appear to be following trends and slapping their OS on it.
I can't believe you're making me defend Microsoft of all the no good industry companies out there.
Following trends and slapping their OS on it ? MS has been in the mobile space and PDA market for close to 15 years. They preceded Apple. They preceded a lot of folk. Windows CE ring any bells ? Version 1.0 dates back to 1996 for cripes sake, a time when Apple was a smoldering crater under Scully, long before the iPhone was a twinkle in Steve's eye.
Windows Mobile, which is a descendant of Windows CE in someways is based off of PocketPC 2000. The first edition to be named Windows Mobile (something you fault Microsoft for not being innovative) was released in 2003. Guess what one of the 4 editions was named ? That's right : Windows Mobile For Smartphone.
Two. Thousand. Freaking. Three.
Seriously, I'm going to stop reading and responding now. You're making stuff up and have no knowledge of the industry's history at all. Microsoft have a lot of things they can be faulted with, there's a lot of reason to bash and ignore them and to hope that their products fail in a bad way, but innovation, branding and "following trends" is not one of them. Microsoft have created markets has much as Apple as, they have poored tons of money into R&D and on top of it, they aren't scared to show off the goods publicly contrary to Apple who hides everything until it becomes a shipping product. Who knows how many failed and completely ludicrous prototypes/concepts Apple have done over the years ?
Gah I hate having to side with Microsoft to dispel myths put forth by the "Apple is the sole industry innovator" crowd.