This is a great thing to see, our overseas friends my not fully understand what this is or what also is happening in the UK, unfortunately in the past 10 years its been handed out more to celebritys and actors more than the real achievers, mostly for political gain by both parties. however since the MP expenses crisis hopefully things have change slightly as things have changed.
This award should be going to people who have made a notable contrubition to the UK, whether thats a british company or a british person who has achieved in the world is irrelevant they have both increased the UK's profile, and damn do we need it, the UK is suffering very bad rite now, British private business have been sold to foreign buyers, manufacturing is declining and in the last 20 years the public sector has ballooned, add to than we have teenagers burning the streets saying they are treated bad because they can't afford plasma tv's and iPods that they deserve. now we have the massive public sector cuts watch are long over due, the high street is basically finished, retailers are going under every day, and the once british companies are closing down there UK facilities, however worse than this is young kids in schools when asked want to be a celebrity rather than an engineer, D grade parasites that have been in reality shows are held in higher regard than engineers and designers . what we need is to show young people the people like Jon Ive and James Dyson are the real deal, and can make a very tidy living from it as well.
Unless we can innovate our way out if this mess in 20 years the UK will be a very sad place indeed.
Well Deserved and well done Sir Jonathan Ive.