Perhaps something like the following:
"Regarding recent reports from an unspecified number of users who have experienced the failure of the structural integrity of their iPhone 6 Plus, we have begun an internal investigation into the reasons for this. Our engineers recommend in the meantime to store your device in a place where the phone will not experience high amounts of stress applied to a localised point."
In short, they are saying that WTF did you expect?
What would they say? Free replacement program if you bend your iPhone in your pocket?![]()
The problem is that bending a phone could damage the structural integrity of the battery. A battery which is damaged, becomes pierced or otherwise disfigured can lead to serious problems, as it could lead to combustion of the battery or a dangerous chemical leak.
No more serious than people sitting on their car hoods and expecting them not to bend or dent. Seriously, would you put a banana in your pocket and do all that and then expect it not to be deformed?
Anytime you put an object in a small space (relative to the object's size) and then move that space around or bend in an unusual (for the object) way, then there is always a chance of an accident.
This is no different than putting a credit card (which is flexible) in a wallet, then getting pissed when it's bent in a curve after a month.
I have no sympathy.
A credit card is actually designed to be quite flexible, unlike the delicate interiors of a phone. A battery contains chemicals which are poisonous to humans, and therefore a structure which contains such chemicals should be contained in such a way as not be damaged easily. Anyone who designs a phone and doesn't anticipate that people will carry it in their pockets is simply, well stupid.