That doesn't even make sense. They got their cut. Neither Visa or MasterCard is upset. In fact, they didn't notice or care. They certainly won't be losing any sleep over it. And, they certainly won't be ordering Rite Aid or anyone else to accept Apple Pay if they want to continue to charge Visa and MasterCard credit cards.
Trying to institute a policy that requires all companies to take Apple Pay if they want to accept Visa or MasterCard would be a move that would hurt Visa and MasterCard. There would be a huge jump in stores dropping Visa and MasterCard and moving to cash only, store cards, etc. Yes, I've seen it happen before over smaller issues than Apple Pay.
Unless their stores are located in Chinatown, I doubt dropping Visa and MasterCard would do little impact to these stores. I, for one, don't carry cash with me often. And many people I know share this habit. I don't even visit places that do Cash Only, or not accepting my Amex. I hate cash and coins change. Plus cash is dirty. And yes, I'm taking about germs.
And Visa/MC/Amex-less store card? Like you purchase gift card for each store with cash to avoid Visa/MC/Amex? Who would even use them? And how many cards to do you need to carry every time you go out? It's not like you go out for groceries and realize you need to get condoms so you go back home and get that Ride Aid gift card, just so you can say suck it Visa. or MC.
Last edited: