Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
For what it will cost the most important feature it better have is a reason to buy it. ‘Because it’s Apple’ will only go but so far. it will be a very expensive headset just to game on and if Apple Arcade is any hint to the quality of games offered, then it’s doomed from the start. It’s going to have to demonstrate a ‘need’ rather than just a ‘want’.
 
  • Like
Reactions: arkitect
I'm a 90s kid and have never found AR/VR to be all that attractive, even though the tech industry have been hyping it up for a few years now. I'd rather experience things first-hand and leave the tech at home as much as I can.
 
If I can sit down anywhere I like and see a virtual screen (or multiple) that looks as good as a Pro Display XDR, for half the price, then sign me up.

I think the killer feature of AR/VR is going to be when they can do for displays what headphones did for audio.
 
I’m expecting a minimum of $2,000. They are entering the market really early. There’s less than ten million devices sold every year.

I can see then easily grabbing 10% market share with a $2,000 price tag.
Exactly.
People are forgetting that we’ve been down this road time and time and time again with Apple.
Original iPod: hundreds of dollars more than the competition, best experience in class, not the best selling MP3 player.
Three years later and it’s everywhere.
Original iPhone in 2007: took three months to sell 1 million units.
2013: iPhone 5C and 5S sell 9 million units in three days.
Sure, the first generation will be expensive and probably won’t sell in absolutely massive numbers, but think about the third generation, the fourth generation, the fifth generation.
Prices come down, technology gets better, more uses for the product are found or created,demand goes up.
 
Exactly.
People are forgetting that we’ve been down this road time and time and time again with Apple.
Original iPod: hundreds of dollars more than the competition, best experience in class, not the best selling MP3 player.
Three years later and it’s everywhere.
Original iPhone in 2007: took three months to sell 1 million units.
2013: iPhone 5C and 5S sell 9 million units in three days.
Sure, the first generation will be expensive and probably won’t sell in absolutely massive numbers, but think about the third generation, the fourth generation, the fifth generation.
Prices come down, technology gets better, more uses for the product are found or created,demand goes up.
If Macrumors is correct:

Pricing​

Pricing on the headset could start somewhere around $3,000, which will make it much more expensive than an iPhone. To start with, it won't be aimed at general consumers, but will instead be positioned as a device for developers, content creators, and professionals.

Apple expects to sell just one headset per day per retail store, and it has told suppliers that it expects sales of seven to 10 million units during the first year of availability.
 
Exactly.
People are forgetting that we’ve been down this road time and time and time again with Apple.
Original iPod: hundreds of dollars more than the competition, best experience in class, not the best selling MP3 player.
Three years later and it’s everywhere.
Original iPhone in 2007: took three months to sell 1 million units.
2013: iPhone 5C and 5S sell 9 million units in three days.
Sure, the first generation will be expensive and probably won’t sell in absolutely massive numbers, but think about the third generation, the fourth generation, the fifth generation.
Prices come down, technology gets better, more uses for the product are found or created,demand goes up.

All those things had a market that already existed. Over 2 or 3 billion people already had music players and phones. Apple gave them a better one.

VR doesn’t have a large pre-existing market and it has a lot of people who don’t like it, don’t want it or don’t want society to go down that road.

For the last point, Zuckerberg and Facebook really damaged the appeal and so did the “web3” crooks who are trying to hijack terms like ‘metaverse’. Already in VR social spaces abuse, trolling and even virtual sexual assault is rife and they are very much impossible to moderate.

It’s really hard for the public to trust new devices and new eco-systems after everything we went through with the social media disease. That trust has been broken and burned very badly.
 
  • Like
Reactions: arkitect
I tried and liked a Meta Quest 2 but I don’t like the association with Facebook.

When Apple comes out with a similar product to that at a similar price point, it’s a day one buy for me.

Current hardware is too bulky, even the MQ2. If they can make the iPhone of VR headsets I think they’ll have another multi-billion dollar business on their hands and can maybe back off on some of this subscription madness they have right now.
 
All those things had a market that already existed. Over 2 or 3 billion people already had music players and phones. Apple gave them a better one.

VR doesn’t have a large pre-existing market and it has a lot of people who don’t like it, don’t want it or don’t want society to go down that road.

For the last point, Zuckerberg and Facebook really damaged the appeal and so did the “web3” crooks who are trying to hijack terms like ‘metaverse’. Already in VR social spaces abuse, trolling and even virtual sexual assault is rife and they are very much impossible to moderate.

It’s really hard for the public to trust new devices and new eco-systems after everything we went through with the social media disease. That trust has been broken and burned very badly.

I think it’s precisely because of the distrust of Facebook that this may succeed. VR already has at least as large a market as smartphones had before the iPhone. I can see a similar situation where Apple is able to bring to mass market the features people want, and give them a real alternative to Facebook.

Maybe not in this first generation, the very first iPhone was expensive for what it did too, but it was ground breaking enough to define the market.
 
I think it’s precisely because of the distrust of Facebook that this may succeed. VR already has at least as large a market as smartphones had before the iPhone.

Incorrect on both counts, sorry my friend.

Distrust of Facebook has increased distrust of big tech companies in general. Look how many times Apple gets attacked, not just by regulators but also competitors. The behavior of FB, Elon and Twitter have made distrust worse for all.

On the second count, iPhones didn’t just replace ‘smartphones’. They replaced cellphones. The market was already more than half the global population. For us all it was an upgrade, not a new thing and especially not a new clumsy thing that forces us to behave unnaturally. In fact, when the iPhone was introduced Steve Jobs made the strong point that the full screen touch device felt more natural to use than push button phones.

iPhone - this is an upgrade to what you had before and is more natural to use.

VR - this isn’t an upgrade it’s a new thing, it is clunky, makes people dizzy, not comfortable to use for long, has usability problems for many kinds of apps.

Even Cook is saying VR should not be an all day device. He’s happier with AR, but that headset render we keep seeing in the articles doesn’t look like a good AR device. I won’t buy any AR glasses until they look like normal dress glasses and that also means they will have to correct my long sighted vision.
 
  • Like
Reactions: arkitect
Yes lets stop technological advancements because Fonzie here wants to pretend to keep up cool guy appearances while posting on a website devoted to rumors about a computer brand.

Just because it’s an advancement doesn’t mean it doesn’t suck. Look at 3d tv.

AR looks interesting, VR, for most things, sucks...and I’m not wearing goggles.
 
  • Like
Reactions: arkitect
Overrated.
Read my mind… now I don’t have to post it and get the heat 🤣

Many I know (9 out of 10) will probably see this and think “I wish this had existed 20 years ago, I would have been distracted from making the worst biggest decision of my life”, and we would just laugh it off.
 
Just because it’s an advancement doesn’t mean it doesn’t suck. Look at 3d tv.

AR looks interesting, VR, for most things, sucks...and I’m not wearing goggles.

Even the best VR platform that exists right now is dying on the vine.


Meta initially aimed to reach 500,000 monthly active users in Horizon Worlds by the end of the year, but the current figure is less than 200,000, according to the report. Additionally, the documents showed that most users didn’t return to Horizon after the first month on the platform, and the number of users has steadily declined since spring, the Journal said.

It’s just crazy to think that anyone thought users want to live in goggles and would feel comfortable with that. It’s like a top-down madness. The guys at the top badly wanted a new product to sell and pushed their engineers to work on something they don’t even want to use.

 
  • Like
Reactions: arkitect
Exactly.
People are forgetting that we’ve been down this road time and time and time again with Apple.
Original iPod: hundreds of dollars more than the competition, best experience in class, not the best selling MP3 player.
Three years later and it’s everywhere.
Original iPhone in 2007: took three months to sell 1 million units.
2013: iPhone 5C and 5S sell 9 million units in three days.
Sure, the first generation will be expensive and probably won’t sell in absolutely massive numbers, but think about the third generation, the fourth generation, the fifth generation.
Prices come down, technology gets better, more uses for the product are found or created,demand goes up.
The only issue is that they created a product so desirable with the iPod and the iPhone. Are they going to be able to do the same with this? They need to have the software too, so whatever they are doing, they need to excel in a lot of areas which it is something I don’t see apple being capable of. They haven’t excel in the software side for 10 years now.
 
  • Like
Reactions: arkitect
Incorrect on both counts, sorry my friend.

Distrust of Facebook has increased distrust of big tech companies in general. Look how many times Apple gets attacked, not just by regulators but also competitors.
People love to moralize about Facebook....right before they log on. Add up Insta, Wahtsapp and Facebook apps and you have Apple's most popular company. Meta. Sorry but Meta users and Apple Users are one and the same. You are the exception.
 
Even the best VR platform that exists right now is dying on the vine.
See, the basic disconnect here is that you think Horizon Worlds is "the best". It's not! The whole reason Meta is trying to force internal employees to use it is that none of them actually like it.

For contrast, see VRChat, which has (by comparison) a shoestring budget, but gets about 25,000 daily users on Steam. (The user count for the standalone Quest app isn't available, but is probably higher, given the lower barrier to entry.) It's engaging enough that lots of people want to use it all the time, even though it's filled with bugs and needs both a VR headset and (because it's poorly optimized) an excessively high-end GPU if you're going to make full use of it.

Facebook wants a "corporate clipart" VR world with low-detail generic human avatars and entirely inoffensive and unimaginative surroundings, and as it turns out, people don't want that.
 
AR is definitely getting more support on this forum than VR. It is more supported by people who are more rational.

Many of VR fans who post on social media appear to be highly irrational sometimes trolling angrily and this seems to come from the fact that most VR apps are full of trolls and even bullies and sexual predators.

Thing is…what problem is AR solving?

I mean, get more information from looking at something.

If something is listed on a website it already has information posted next to it.

Something you are looking at in the street or store is almost always obvious. Things have price tags and size tags on them. There are thousands of people in public to chat to for info.

Are we becoming brainwashed by tech hype so that we become even more isolated and less social and more irrationally dependent on a device?

If so what will our mental health look like when we are old, after living our whole lives like this?

And will these wearable ski goggle devices permanently damage our faces, leaving dentation marks around our eyes? A nurse working a long shift for just one or two days already has dentition marks from a simple surgical mask. People who ski who wear actual ski goggles have half tanned faces. Imagine so many people with dented and half tanned faces. 🤷

Is all this ACTUALLY solving any problem or is it just billionaire shareholders pushing companies to look for something new to sell?

They screwed us all up with their social media apps. They filled up gaming with monetization that gamers hate. And now they move on to the next thing without fixing everything else they do.
I hear you.
All social media has really done is expose our true colors. And they’re not pretty. But it’s just a tool. One you can use as much or as never as you like. I took fb off all my devices in 2015. For years, friends and family thought I was some sort freak for not giving in to their pressures to rejoin. And now, they are mostly off that platform too.

I’m pretty confident - especially coming out of a global pandemic - that humans are, and will be, starving for real, face-to-face human interaction. We are mostly social creatures. It’s unnatural to live your life on a screen. And nature will always seeks ways to return to its natural state, given enough time away from what is normal.

We are social creatures. Not social media creatures. I fully expect the pendulum to swing back toward more real-world experiences with those that matter most.

“I am hoping for the $3K that Macrumors has been saying forever. It is going to take that to do this right. Likely/hopefully with a lot of add-on and upgrade possibilities.”


OK. $2,499.99. 😜
 
Last edited:
You and so many others were making fun of VR and now that it’s around the corner coming from apple you change your tune?

What do they call this?
To be fair, people change their mind all the time. The problem is now we have the internet to eternally log our opinions and then have people shout “hypocrisy” when we change them.
 
  • Like
Reactions: arkitect
It doesn't matter what type of technology Apple brings to the table with VR/AR if they cannot manage to start competing in the gaming space. Gaming is the killer VR app. PS5 VR will destroy Apple because there are fun things to do with it, not because the tech is necessarily better.
Competing?

Apples gaming revenue regularly beats Microsoft, google, Nintendo. By Billions.. And mind you, let`s be honest here.. not because they try very hard!

I dont understand how people dicount iOS gaming revenue... Its a monster sized HIGHLY profitable market.

Apple doesn`t have to do much for AR gaming to take off in a huge way. I bet you Pokemon GO AR will be a behemoth and drive sales like crazy.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.